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kidpik


Girls’ shopping reinvented.

The recently launched shopping site kidpik hopes to change everything you thought you knew about shopping for girls. Created by the executives behind The Children’s Place, kidpik combines the luxury of personal styling with the convenience of home shopping, designed exclusively for girls and tailored to fit any budget. Seasonally, kidpik is expected to deliver a curated, coordinated and fashionable selection of quality outfits right to your doorstep, with the added benefits of free shipping, free styling and no membership fee.

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No Commitment kidpik Experience

“Children’s preferences in clothing have evolved over the decades and so should the shopping and delivery system,” says Ezra Dabah, kidpik founder and CEO. “We are excited to deliver this ultimate shopping experience.”

Every item is designed and curated in kidpik’s NYC studio, where stylists and proprietary algorithms work collaboratively to remove the difficulty, time and guesswork from the shopping experience. Whether your daughter favors a look that’s Girly Glam or Classic Chic, Modest or one of kidpik’s five lifestyle looks, the interactive fun style quiz will help identify her unique style. Girls ages three through 12 (sizes 4-14), with the help of grown-ups, can define and own their signature style on the kidpik site.

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“Pik” What She Loves & Send the Rest Back Free

Each fashionista will receive her own personalized box containing about six coordinated quality fashion apparel pieces such as tops, bottoms, dresses, layering pieces, shoes and accessories -designed to complete several mix and match outfits. “Pik” what she loves and send the rest back free. The average kidpik box price is under $100 and the cost of each item is just $12.50 if she decides to keep the entire box.

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One of the Coolest Parts …

Purchase the entire box and get a 30% discount; keep what she likes and kidpik will donate any returned items through its charity partnership.

kidpik is the newest endeavor from prolific fashion entrepreneur Ezra Dabah and the executive and creative teams behind classic children’s brands including EJ Gitano, The Children’s Place, Disney stores, Nina footwear and Rum American Kid’s Wear.

RUUM American Kid’s Wear


032613_RUUM_01The founders of popular retailer The Children’s Place introduce a new shopping destination for kids.

There’s RUUM for everyone!

That’s what the minds behind the brand have to say about their recently-launched RUUM American Kid’s Wear, a new children’s place full of clothing, footwear and accessories.

Pronounced “room,” RUUM opened its 21-store doors and online shop, offering what they call head-to-toe outfitting, exceptional quality and great value.

“I am thrilled to be back in the kids business,” says CEO Ezra Dabah, former CEO and founder of The Children’s Place. “Our latest brand offers a fresh, new approach to kids wear, making kids look good and feel good. We are driven to growing RUUM into a major brand.”

032613_RUUM_shoesCelebrate with Special Deals. The grand opening festivities kicked off March 22, including a month-long sweepstakes with daily winners and a grand prize of a $2000 RUUM gift card. Surprise promotions include deals for online and in-store purchases, including Instant Win savings cards and bonus points on RUUM’s new loyalty program.

032612_RUUM_Wallis_Spirit Awards_editedAccording to the new company, RUUM collections are designed to coordinate easily in sizes ranging from newborn to age 14, all at a great price, offering great selection in accessories including shoes for girls and boys.

Kid-Friendly Shopping Experience. RUUM stores are made for kids to have a great time, complete with interactive kiosks and photo booths for entertainment while moms shop. Creative, constructive workshops like origami and Plasticine figure creation are also planned.

New line RUUM American Kid’s Wear, catering to the kid with personality to spare, is only adding to our kid’s clothing envy… We love RUUM’s playful use of color: bright striped cardigans, snappy plaid cargo shorts and vibrant floral sundresses make the new collection pop.

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RUUM already has fans among celebrity kids, including Oscar-nominated actress Quvenzhane Wallis.

Shop now at 21 locations or online at www.RUUM.com.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!