RUUM American Kid’s Wear

032613_RUUM_01The founders of popular retailer The Children’s Place introduce a new shopping destination for kids.

There’s RUUM for everyone!

That’s what the minds behind the brand have to say about their recently-launched RUUM American Kid’s Wear, a new children’s place full of clothing, footwear and accessories.

Pronounced “room,” RUUM opened its 21-store doors and online shop, offering what they call head-to-toe outfitting, exceptional quality and great value.

“I am thrilled to be back in the kids business,” says CEO Ezra Dabah, former CEO and founder of The Children’s Place. “Our latest brand offers a fresh, new approach to kids wear, making kids look good and feel good. We are driven to growing RUUM into a major brand.”

032613_RUUM_shoesCelebrate with Special Deals. The grand opening festivities kicked off March 22, including a month-long sweepstakes with daily winners and a grand prize of a $2000 RUUM gift card. Surprise promotions include deals for online and in-store purchases, including Instant Win savings cards and bonus points on RUUM’s new loyalty program.

032612_RUUM_Wallis_Spirit Awards_editedAccording to the new company, RUUM collections are designed to coordinate easily in sizes ranging from newborn to age 14, all at a great price, offering great selection in accessories including shoes for girls and boys.

Kid-Friendly Shopping Experience. RUUM stores are made for kids to have a great time, complete with interactive kiosks and photo booths for entertainment while moms shop. Creative, constructive workshops like origami and Plasticine figure creation are also planned.

New line RUUM American Kid’s Wear, catering to the kid with personality to spare, is only adding to our kid’s clothing envy… We love RUUM’s playful use of color: bright striped cardigans, snappy plaid cargo shorts and vibrant floral sundresses make the new collection pop.

 032613_RUUM_belts-Lucky Magazine

RUUM already has fans among celebrity kids, including Oscar-nominated actress Quvenzhane Wallis.

Shop now at 21 locations or online at

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

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