Indy “Talk” Shop

Kickstarter Campaign Launches Today!

Indy “Talk” Shop, a new creative educational toy startup for kids ages 0-3, produces toys that easily guide playtime with your kids for better bonding and learning. The company is launching a Kickstarter campaign today (February 28).


As You Read, You Play, and You Learn, Naturally

Based on new research in child development and play methods, Indy “Talk” Shop is creating a line of playboxes that is qualitatively different. Each playbox comes with an original story about a cute yet clumsy dragon named “Indy” and a matching classic toy, such as a puzzle, blocks, train sets, etc. Each story guides a reading-while-playing experience that prompts playtime with your kids and enables an interactive dynamic between parent and child to enhance developmental areas that are critical for their growth. While essential for a child’s early learning, the playboxes also offer parents the tools they need to help their kids learn.


Indy “Talk” Shop’s Kickstarter campaign offers backers an opportunity to donate the first playbox in a series, Indy and the Farm (an original story with a matching farm puzzle), to one of three New York-based national charity partners that support the education and advancement of children: K.I.D.S./Fashion Delivers, Family Health Centers at NYU Langone and Room to Grow. When you support Indy “Talk” Shop through the campaign, you will also buy Indy and The Farm for children in need.


About Indy “Talk” Shop

Indy “Talk” Shop is co-founded by Frida Matute, M.A. CCC-SLP, a New York-based medical pediatric speech-language therapist, and Alex Adarichev, an architect and designer. Frida’s inspiration comes from tying her clinical experience, research and love of watching kids and parents learn together. Their five-person team has been working diligently to make this launch a success.


Indy “Talk” Shop’s method is to embed tips and hints into the story’s pages, treating text with graphics, punctuation, capitalization and bold-faced type, so parents can read to their kids in a sing-song voice. This technique is “dynamite for language development,” says Patricia Kuhl of the Institute for Learning and Brain Science at the University of Washington. The combination of embedding tips for parents and encouraging an animated reading of the story while playing with the matching classic toy helps kids naturally repeat core vocabulary words and sounds. It also lets children practice early cognitive skills like problem-solving, matching and categorization.


Play research has been going on for years, although not all toy companies are embedding this research directly into the design of toys Like Indy “Talk” Shop is. “Preschool children learn better when an adult is involved,” says Dr. Jenny Radesky, a pediatrician specializing in child development at Boston Medical Center. In other words, guided play is best for kids’ development, to help parents and kids bond, learn and play more effectively. “When parents keep the conversation going, rather than simply trying to get their children to hear as many words as possible, they are preparing their children for later language and school success,” say Kathy Hirsh-Pasek and Roberta Michnik Golinkoff, child psychologists and researchers at Temple University. Further research explains that healthy brain development relies on guided play between kids and parents. Indy “Talk” Shop playboxes guide parents through a playtime interaction that will make a difference in their kids’ development, whether they have five minutes or an hour to play.

Brilliant Sky Toys & Books

Featuring more than 10,000 high-quality specialty products, Brilliant Sky Toys & Books is truly the place where everyone can find their way to play.

050913_BrilliantSky_01Walk into any Brilliant Sky Toys & Books specialty store, and you’ll be … enchanted. The entire mission is to delight the shopper.

Michigan-based Brilliant Sky Toys & Books provides the highest quality products in an atmosphere that is both active and interactive. Brent Taylor left the corporate world in 2002 to open his with his wife Sonia, a registered nurse, and their three children.

Together, the family created a unique retail experience that has been embraced by communities nationwide and has grown from a single location to one of the fastest growing toy retailing concepts in the country in just seven years.

Back in 2002 my singular goal was to create the finest upscale specialty toy store in America. Now we have 15 and we’re still growing!

050913_BrilliantSky_02Who needs toys? Everyone! At Brilliant Sky, personal Play Consultants help you make the most informed and successful buying decisions while you peruse several thousands of dolls, games, puzzles, crafts, books, dress-up, kites, plush, musical instruments and more. The end result is always the same: walking away with a toy that a child will cherish.

050913_BrilliantSky_03“We believe that the right playthings can teach, inform, enlighten, reinforce and enrich,” Brent says. “We believe in how they can foster self-esteem, non-violence, patience, sensitivity, diversity, and tenacity. We live it and breathe it and experience it every day, and we love nothing more than to share it with others.”

To applaud the very best toy makers, Brilliant Sky initiated the coveted Brilliance Award, an annual tip-of-the-hat to “toys that represent the very ideals that Brilliant Sky Toys & Books was founded upon — the importance of quality, the value of open-ended play and the simple beauty of a child’s fascination and delight.”

050913_BrilliantSky_logoShop online, click here to find a store near you or see more.