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Indy “Talk” Shop


Kickstarter Campaign Launches Today!

Indy “Talk” Shop, a new creative educational toy startup for kids ages 0-3, produces toys that easily guide playtime with your kids for better bonding and learning. The company is launching a Kickstarter campaign today (February 28).

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As You Read, You Play, and You Learn, Naturally

Based on new research in child development and play methods, Indy “Talk” Shop is creating a line of playboxes that is qualitatively different. Each playbox comes with an original story about a cute yet clumsy dragon named “Indy” and a matching classic toy, such as a puzzle, blocks, train sets, etc. Each story guides a reading-while-playing experience that prompts playtime with your kids and enables an interactive dynamic between parent and child to enhance developmental areas that are critical for their growth. While essential for a child’s early learning, the playboxes also offer parents the tools they need to help their kids learn.

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Indy “Talk” Shop’s Kickstarter campaign offers backers an opportunity to donate the first playbox in a series, Indy and the Farm (an original story with a matching farm puzzle), to one of three New York-based national charity partners that support the education and advancement of children: K.I.D.S./Fashion Delivers, Family Health Centers at NYU Langone and Room to Grow. When you support Indy “Talk” Shop through the campaign, you will also buy Indy and The Farm for children in need.

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About Indy “Talk” Shop

Indy “Talk” Shop is co-founded by Frida Matute, M.A. CCC-SLP, a New York-based medical pediatric speech-language therapist, and Alex Adarichev, an architect and designer. Frida’s inspiration comes from tying her clinical experience, research and love of watching kids and parents learn together. Their five-person team has been working diligently to make this launch a success.

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Indy “Talk” Shop’s method is to embed tips and hints into the story’s pages, treating text with graphics, punctuation, capitalization and bold-faced type, so parents can read to their kids in a sing-song voice. This technique is “dynamite for language development,” says Patricia Kuhl of the Institute for Learning and Brain Science at the University of Washington. The combination of embedding tips for parents and encouraging an animated reading of the story while playing with the matching classic toy helps kids naturally repeat core vocabulary words and sounds. It also lets children practice early cognitive skills like problem-solving, matching and categorization.

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Play research has been going on for years, although not all toy companies are embedding this research directly into the design of toys Like Indy “Talk” Shop is. “Preschool children learn better when an adult is involved,” says Dr. Jenny Radesky, a pediatrician specializing in child development at Boston Medical Center. In other words, guided play is best for kids’ development, to help parents and kids bond, learn and play more effectively. “When parents keep the conversation going, rather than simply trying to get their children to hear as many words as possible, they are preparing their children for later language and school success,” say Kathy Hirsh-Pasek and Roberta Michnik Golinkoff, child psychologists and researchers at Temple University. Further research explains that healthy brain development relies on guided play between kids and parents. Indy “Talk” Shop playboxes guide parents through a playtime interaction that will make a difference in their kids’ development, whether they have five minutes or an hour to play.