Adding just the right amount of style, versatility, durability and comfort to every kid’s wardrobe.

Founded in 2013 in Montreal, Canada, Luvmother is built on the premise that it is hard to find well-made, long lasting fine clothing for young children in North America. The husband-and-wife founders have roots in the outdoor industry and an eco-conscious approach. Their mission is in line with the North American outdoor specialty marketplace, which prides itself on its land protection origins, responsible manufacturing, great design, commitment to community and preservation of emerging brands in diversified outlets.

Luvmother’s fine merino wool layering systems for lifestyle and outdoor apparel are made using the highest quality products with sustainability in mind; their goal is for each piece to be versatile and durable enough to carry on into the hand-me-down cycle that currently exists in the children’s apparel marketplace. Merino is a perfect fiber for comfort, warmth and durability and Luvmother provides children with clothing they know works for young families like themselves.

“To make something ‘well’ is a decision and there really are no short cuts,” says Luvmother founder and partner Kevin Peacock. “We set out to design clothes that not only fit as they should but are also built from quality, traceable materials and feel good next to skin. We believe clothes should stand the test of time, because something worth doing is worth doing well.”

Luvmother clothing is made for children ages two to eight years. The company is expanding their size range to include three months to 12 years in fall of 2017. The collection ranges from tops, bottoms and leggings to extra generous swaddle blankets, hats and accessories.

The company brand name is composed of “love” and “mother,” two words that are packed with positive meaning. The founders are also giving a nod to all moms, Mother Earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible.

What’s UP PR

Luvmother and What’s UP PR have recently partnered on branding and promotion. “Luvmother is a new generation of committed makers of essential goods to benefit families getting outside and teaching others how to enjoy the outdoors comfortably with enduring products – the premise of this industry,” says Beth Cochran, founder of What’s UP PR about their mutual goals. “We are honored to be on board. Our team is made up of outdoor enthusiasts and parents of all ages. It’s essential to constantly welcome new young members to this tribe of business that are making a positive impact.”

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