Newly launched, LA-based, unisex baby brand is fresh, fun and mindful.

INIMINI is a new brand of baby essentials conceived by founder and fellow parent Christina Okubo as a simple solution to buying contemporary baby clothes that allow for versatility and embrace children for who they are – regardless of their gender.

INIMINI (pronounced ‘eenie meenie’) is swathed in sophisticated color palettes and simple silhouettes, thoughtfully designed for babies’ and toddlers’ comfort, offering maximum product life, ease of wear and use.

“INIMINI is a commitment to provide children a chance to be children, unrestrained by stereotypes and filters that we often find ourselves subjected to,” Christina says. “Why not provide children, an opportunity to be celebrated for who they are and not what they are?”

The clothes are made from imported super soft 100% cotton, small batch dyed, pre-washed, pre-shrunk, finished in the USA. View the entire line of one-pieces, tops, pants and accessories here.

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