Brandi Tysinger-Temple is sitting with her niece Lolly while setting up an account on eBay to sell her homemade clothing for kids.
“Well I don’t know, Lolly Wolly Doodle,” Brandi answers using Lolly’s nickname, “what do you think I should call it?”
Right then and there, the two realize they already have a great name! Lolly Wolly Doodle is entered into the eBay form and voila – Brandi’s got herself an account.
That was about six years ago. While Brandi is selling her creations on eBay, she decides to offer them on her Facebook page on a lark – and this is when the business turns into something even more special.
Recently featured on ABC World News, Brandi’s clothing business has grown out of the house and into its own production facility, realizing $11 million in sales a year – and Lolly Wolly Doodle (LWD) has become one of the largest employers in her town, Lexington, North Carolina. “We’ve created jobs for more than 100 people,” Brandi says on her website. “Lexington was once a thriving manufacturing and textile town but now has an unemployment rate of 10.7% (one of the highest in the country), with almost all of the manufacturing work having moved abroad. Creating meaningful work for our great LWD team of people – every one of them with an incredible and often heartbreaking story of their own – has been without a doubt one of the greatest blessings of building this company.”
Lolly Wolly Doodle makes apparel, holiday clothes and accessories for girls, boys, babies, ladies and families – just recently, LWD launched DESIGNEDbyMe, where you have the chance to design your own clothes, made by the LWD team in North Carolina and delivered to you in three weeks.
Some folks say Lolly Wolly Doodle makes the cutest kids clothes on the planet, and I say they’re also making a lot of dreams come true.