The new Disney Baby line includes all the essentials parents need to bond with their children, adding that special Disney touch.

Just recently, the Walt Disney Co. opened its first Disney Baby retail store at The American at Brand in Glendale, CA, which coincides with the launch of a  Disney Baby online boutique. The company hopes to grow the line of products into the-go-to brand for young mothers –and their tiny charges- as soon as possible!

Magic for Your Little Munchkin. Disney Baby includes essentials for the nursery, bathtime, feeding, travel, wardrobes, as well as what the company calls “discovery” and “celebration,” bringing in that Disney magic to woo parents while they’re shopping –something this 100+-year-old “parent” company knows a thing or two about! They’re doing this by partnering with the premiere names in the children’s industry, offering not only quality products, but magical ideas.

At Disney Baby, we just love to see the way families connect and grow. But it’s those special moments like planning the nursery or spending quality time with your baby that we want to help make even more magical.

On DisneyBaby.com, parents can learn about the latest Disney Baby products, and also get mom-tested tips for turning “everyday moments into treasured memories.” Subscribe to the Disney Baby Magical Moments Newsletter for all this, too -including special deals. It could grow into an online destination for parents and their kids.

The Walt Disney Co. plans to include Disney Baby departments in more than 200 Disney stores nationwide.

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