Actress and author Denise Richards signs on to endorse The Original Baby.

Denise Richards may be a popular actress and author, but first, she’s a mother of three. And she discovered the Ba –made by The Original Baby– about a year ago, when she adopted baby Eloise.

I couldn’t help but be drawn to the design. It was this color-popping, cool and easy-to-grip addition to Eloise’s standard bottle that made it fun for her, and easy for me because she is in control -as a baby.

Denise and Eloise appear with the Ba in a recent video and pictures shot by renowned photographer Yu Tsai for The Original Baby. “Working with Yu Tsai was a very real experience. He captured us -Eloise and me and the way we interact, our relationship,” Denise says. “It was an experience with my baby, and it was captured, beautifully.”

Compatible with most baby bottle brands, the Ba’s design encourages the simple steps of grasping and feeding as early as three months old. It is also designed affordably, retailing at just $14.99.

Founded in 2011, Portland, OR-based The Original Baby makes the Ba, which was initially invented by rock-n-roll dad Travis Hendricks, who wanted something to help his daughter better hold her own bottle. Travis sought the help of three other dads –a designer, a lawyer and a single father- in producing The Original Ba, recipient of multiple awards including the 2012 RedDot Design Award -one of the world’s largest and most distinguished design competitions- as well as the Bronze IDEA 2012 Award.

Committed to designing unique, functional products, this innovative company is now working to improve other important baby accessories including utensils, pacifiers, bottles and others.

These self-proclaimed dad-preneurs are creating products to make life a little easier, and a lot more fun, for both parent and child.

Thanks Lisa Orman, for introducing me to The Original Baby!

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!