The Rose Garden

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Kardashian Kids


I’m just sayin’ …

The lovelies at The Rose Garden/NYC say, “The Holiday Collection is a Must See!”

Launched as a Babies R Us exclusive brand, then retailing at Nordstrom, now branching out to boutiques and independents, Kardashian Kids has also expanded from girls in sizes newborn to 5T to boys sizes newborn to 24 months. The still-value-priced line is also taking over Instagram accounts everywhere, just like Kardashian sisters do. Or can.

Everyday Style. Staple pieces with a twist… tutu skirts, camo pants, boho chic, harem pants, graphics-inspired prints in fresh color combos. Special details and fabrics that are soft enough for sensitive skin, yet affordable.

Desigual


021313_Desigual_logoThis Spanish sweetheart of  fashion continues to amaze and delight.

Stop by any children’s trade show, market center floor or showroom these days, and one word seems to dominate buyers’ conversations:

Desigual. With that unusual “s”.

021313_Desigual_CirqueDuSolielPronounced de’-zē-gwal and roughly translated from Spanish to English as “different, unequal,” this global apparel company for people of all ages continues to take the children’s market by storm – thanks to a characteristically different, optimistic, uninhibited approach to clothing and accessories. The company’s eye-popping colors and innovative designs dress kids in all shades of happy. The company even teamed with Cirque du Soliel on the Rainbow collection, an artistic line for little ones inspired by the magical world of the circus.

021313_Desigual_03Headquartered in Barcelona, Spain, the company makes clothes that touch the emotions. Producing at sites worldwide, carefully selected for their exacting ethical codes, Desigual designs surprise attendees each year at events such as MAGIC Marketplace Las Vegas, Bread & Butter Berlin, Who’s Next Paris and more –it’s now available for children’s buyers at The Rose Garden in New York … not to mention shoppers everywhere.

021313_Desigual_02Quality of Life Clothing. Thirty years ago, Swiss-born founder and creative director Thomas Meyer envisioned a future where people dressed in a different way, in clothes that helped generate positive feelings, affordable to all. Ever since, Desigual – the business and the brand – emanates positivism, commitment, tolerance, constant improvement, innovation and fun. Today’s huge staff encompasses at least 30 different nationalities. For those that work – and wear – it, Desigual is a state of mind, as reflected in Desigual Kids’ optimistic, carefree mood – a kids collection that’s been introduced every season since 2004.

021313_Desigual_01Desigualization. Desigual already enjoys a significant presence in the American market -and this is just part of the company’s future focus: to ‘desigualize’ the world. Perhaps it’s the fact that the company is wholly committed to the customer, creating experiences for them and getting them to share in the evolution of the brand. Or maybe it’s the founding philosophy inherent in each new collection.

Whatever attracts kids and parents to Desigual, it’s working.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today! Portions re-purposed from Desigual – A Global Sensation, written by Beth L. Gainer for HUDSON’S Childrenswear Review.

Super Shopping Experience for Children’s Shop Owners


Children’s wear companies looking for a prime go-to destination for doing business are heading to 34 West 33rd Street in New York City.

Roseann Yarusi, president of The Rose Garden, moved into Suite 1224 in 2009. She’s thrilled with her showroom – and her customers love it, too.

This building already has a strong group of reps as well as children’s wear manufacturers. The convenience of not having to run all over the city is very important to our buyers. So now, more than ever, it’s a huge benefit to have as many reps and manufactures under one roof.

The Rose Garden Look. Roseann started The Rose Garden “to celebrate her love for all things fabulous,” offering children’s brands seen in Saks, Bloomingdales, Nordstrom, Barney’s, Neiman Marcus, Lester’s and many high-end specialty boutiques. She calls it “The Rose Garden look” – and a children’s shop or department gets it by carrying the kind of merchandise that kids love, such as Bows With Bling, Cach Cach, Hollyword, Kid CuteTure, MonCheri By Joan Calabrese, Signorelli, Twirls and Twigs, Warrior Poet and more.

Convenient and Comfortable. Located in the heart of New York’s Garment District, 34 West 33rd Street has been marketed specifically to the children’s wear companies for about four years now by owner-manager Adams & Company Real Estate LLC. Currently the third, ninth and twelfth floors, all with multiple showrooms, house children’s wear companies exclusively. Of the 30 or so Adams & Co. properties in Manhattan, 16 are niche locations like 34 West 33rd. The building spans the block, through to West 32nd Street, so many of the showrooms take advantage of the natural light shining in from the large windows, making it a pleasant experience for both the showroom personnel and their clients, too.

So if you are a children’s shop owner heading into the city on a shopping spree, why not visit Roseann Yarusi and other children’s wear companies at 34 West 33rd Street? You’ll be glad you did!

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!