First major toy launch for beloved little bunny character in the U.S.
Miffy, one of the most recognizable characters in the world, is capturing the imagination of preschoolers in the U.S. this summer.
This past fall, the beloved little bunny created by the late Dutch artist Dick Bruna made her début on Nick Jr. in a new HD CGI TV series, Miffy’s Adventures: Big and Small. Children’s apparel lines by Uniqlo, H&M and Kira Kids followed, as well as a book series by Simon and Schuster.
This summer, Walmart rolled out a toy line based on Miffy’s Adventures: Big and Small, exclusively, in stores and online, including:
Miffy 3” Family Multipack ($11.88 – Ages 2 and up) – This adorable family figure set includes Miffy, Daddy, Mommy, and Snuffy, each with moving, poseable features. Collect them all!
Miffy Little Red Plane ($11.88 – Ages 2 and up) Plush – Miffy is ready to take to the skies, fly to new places and have new adventures.
Miffy Little Blue Car ($11.88 – Ages 2 and up) – Take a ride with Miffy in her iconic blue car. Miffy is always ready to jump in the car and go.
6” Miffy, Melanie and Snuffy plush ($5.00 each – Ages 18 mos. and up) – Miffy and her friends are all here available in soft, plush format complete with embroidered features.
On August 1, Walmart adds to the Miffy toy line with feature plush, a Miffy house and several Miffy figurines.
The 411 on Miffy
Born June 21, 1955, Dutch artist Dick Bruna first draws Miffy to entertain his young son while on a rainy seaside holiday in Holland. The series of picture books which follow use simple illustrations and rhyming text to explore the universal experiences of childhood. Sixty-two years later, the Miffy books have sold more than 85 million copies; currently published in more than 50 languages. Merchandise is sold across five continents, several musicals tour year-round, plus The Miffy Movie and Miffy’s Adventures: Big and Small television series are introduced globally. The Miffy Museum in the city of Utrecht, provides an interactive space specifically designed for young children to discover the world around them – a dominant theme in all Miffy-related projects.
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