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Micuna


Global children’s furniture and accessories company set to launch in the U.S. this December.

Micuna SL, the market leader in Spain and one of Europe’s top manufacturers of children’s furniture and accessories débuts in the U.S. with signature furniture lines. Micuna is represented in the U.S. through a partnership with another Spanish company, Babyhome.

“We are excited to be partnering with Babyhome to bring the Micuna brand to the U.S., providing parents with stylish, durable and eco-friendly new choices, delivered with a unique international design. Our research has shown that there is a niche in the juvenile furniture market for high quality, handcrafted and safety compliant furniture.”

Marcos Garcia Martin, CEO Micuna USA

With more than 40 years of industry experience, Micuna is renowned for the production of high quality, eye catching products that ensure the comfort and safety of a baby.  Micuna’s trend-setting products are handcrafted from the company’s state-of-the-art, 35,000 square foot factory in Valencia, Spain.

The Micuna U.S. collection will include:

OVO High Chair – Micuna’s award-winning posh and stylish high chair that combines comfort and safety with elegant design.  OVO is made with solid beechwood that comes from sustainable managed forests. This striking chair is incredibly practical too; it evolves so that it can be used until a child is six years of age.

SMART FRESH Bassinet – Perfect for baby’s early development and a striking addition to any modern nursery, this mobile bassinet can be near a parent for peace of mind.  The bassinet’s main characteristic is its completely transparent and breathable fabric which allows parents to see baby all of the time without having to get out of bed.  The stylish oval shape is comfortably padded to envelop baby and to make them feel safe and secure.  The bassinet’s six wheels allow for it to be easily moved from one room to another.

LIFE Crib – A crib with endless combinations and constructions, the LIFE crib is designed for parents looking for something original and different that will make baby’s environment a special place.  Parents will have fun designing their own customizable easy to assemble crib with a range of bar shades and crib bases. Made from solid beechwood and eco-MDF.

HARMONY Single Evolutive Crib – The innovative HARMONY Single Crib offers the perfect solution that links practicality and space saving.  Characterized by its originality and sharp modern design, this crib is for those seeking baby products with exceptional features, quality and most importantly, safety. The HARMONY crib can easily evolve from crib-to-twin size bed as a child grows with the use of an optional kit for conversion to bed.  Made from solid beechwood and eco-MDF.

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One of the first Spanish companies to comply with stringent European quality and safety standards, Micuna is quality control certified by AIDIMA (Technological Institute of furniture, wood, packaging and related).  With a conscious commitment to the environment, Micuna also was the first baby furniture manufacturer in the world to achieve the ISO 14001 environmental certification. All Micuna products are made with wood obtained from sustainable forests and their coating process is performed with water paint.

Micuna will be available at juvenile goods retailers nationwide beginning late December 2015/early January 2016.

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Babyhome’s New Products


030415_CRTPost_Babyhome_Air-purple+cloudBabyhome’s newest bassinet model is called Air and it comes complete with an easily attachable changing pad that can also be removed with just one hand –allowing parents to multi-task to their heart’s content. Air also has a practical mesh window hidden on its side under the fabric for better ventilation and the side pockets are the perfect way to keep everything organized and at hand.

Air for Travel

Air is ideal for use in smaller quarters or during the first months of a baby’s life in the bedroom with mom and dad. It’s light weight and easy of assemble, too –with an innovative adjustable leg system that changes from stationary to a rocker to wheels with the click of a button. Air comes with a high-density, totally airtight and waterproof foam mattress that prevents the baby from getting caught between the edge of the mattress and side of the bassinet and a honeycomb structured mattress pad that is safe and breathable.

Introducing Wave 

030415_CRTPost_Babyhome_wave_walnut_clayWave is an innovative bounce chair, that’s stylish enough to blend in to a contemporary, modern décor. Wave’s structure, which features simple, soft lines, turns its design into one of the warmest and most comfortable for baby on the market.  It offers a pleasant, steady, front-to-back rocking motion which relaxes baby to ensure their utmost restfulness and also comes with the option of a stationary position. Wave folds easily and compactly so it can be stored in small areas.

Based in Barcelona, Spain, Babyhome’s award-winning, highly designed, extremely functional and lightweight baby products are made with the utmost attention to function and safety. Babyhome’s U.S. offices are located in Budd Lake, New Jersey.

Babyhome Dream Bassinet


Introducing the exclusive Dream Premium. 

070214_CRTPost_Babyhome_DreamBassinet_02Barcelona, Spain-based Babyhome is an award-winning manufacturer of high-quality children’s products. This summer, the company is introducing the Dream Premium, a stunning exclusive edition of the Dream bassinet made of natural leather and polished black aluminum.

Sophisticated and glamorous, Dream Premium is designed for parents who appreciate the value of the unique and the authentic. Made of high quality natural, micro-perforated leather to enhance breathability, the bassinet’s characteristic style combines elegance and durability in its materials and finishes.

Babyhome’s Dream line of bassinets is the first and only authentic aluminum mini-cradle with three interchangeable, easy-to-use positions: rocking, wheels and stationary.

Included with the Dream Premium are a Naturalmat-handcrafted Coco Mat organic mattress, organic mattress protector and sheet. Made of organic lambs’ wool, the mattress is naturally flame retardant and thanks to the coco husk fibers, it facilitates natural ventilation, helping the baby keep a consistently pleasant and uniform body temperature.

070214_CRTPost_Babyhome_logoIn addition to the Dream bassinet line, Babyhome offers a dynamic range of award-winning high quality stylish, functional and affordable child care products including includes a stroller, highchair, bed rails and a wood collection that includes a mini cradle and a bounce chair.  Babyhome’s U.S. offices are located in Budd Lake, New Jersey.

Babyhome


110613_Babyhome_02Spanish child care company wins 2013 SheKnows Parenting Award.

Based in Barcelona, Spain with offices in New Jersey, Babyhome offers a dynamic range of award-winning, high-quality, stylish, functional and affordable child care products, including highchairs, a wooden cradle collection, strollers and more.

Congratulations! This year, Babyhome’s Emotion stroller is selected as Best Everyday Stroller in the 2013 SheKnows Parenting Awards.

We are honored to be the recipient of this coveted award from one of the leading lifestyle sites for women. Our Emotion stroller being selected among the hundreds of submissions they received is an incredible achievement.  Thank you to the SheKnows editors and of course to our Babyhome fans worldwide for their votes.

-Stellario D’Urso, vice president, sales and marketing Babyhome USA

The lightweight Emotion stroller is designed with the latest trends for functionality in mind, perfect for parents looking for affordable luxury. Emotion comes complete with an adjustable seat that will hold up to 55lbs – plus a mosquito net, rain shield, footrest, waterproof canopy, large shopping basket and removable wheels (wow!) – all folding easily into a compact, practical package, too!

110613_Babyhome_SheKnowsAwardLogoBigger and Better. SheKnows is an award-winning women’s media platform and a top lifestyle site. SheKnows’ fourth annual Parenting Awards recognizes products and services for children and parents that stand out in the areas of functionality, durability, innovation, convenience, price and overall excellence. The SheKnows editorial team reviewed nearly 200 products, and the SheKnows user community cast more than 18,000 votes to help choose this year’s winners. Categories ranged from baby gear and pregnancy essentials to baby and toddler toys and tablets for kids.

The SheKnows Parenting Awards are a great resource for parents who want recommendations on products and services that are vetted by their peers, especially as the holiday season approaches. Each year, the Parenting Awards gets bigger and better. We are proud to work with so many great companies and would like to extend our congratulations to Babyhome.

-Kristin Bustamante, SheKnows editorial director

For more information about the SheKnows Parenting Awards and to view winners, finalists and the Editor’s Choice picks in each category, click on the logo above, or visit http://www.sheknows.com/parenting/awards/parenting-awards-2013.

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Retail Business News: Pam Brown Joins Marson LLC


Industry vet Pam Brown is appointed vice president.

Marson LLC, a company that offers an innovative approach and strategy to sales management in the juvenile industry, appoints  Pam Brown as vice president.

Pam’s knowledge and experience in the industry, and relationships with customers will be valuable assets for Marson clients. She brings a tremendous passion and enthusiasm for the industry and I am thrilled to have her on board to help grow sales and build a brand presence.

-Alison Bates, President, Marson LLC

In her new role with Marson, Pam is responsible for managing the independent retail store channel, calling on stores directly and managing Marson’s team of sales reps to help them drive sales higher in their respective territories. Most recently in 2011, she was recruited to help re-launch the Sunshine Kids brand as Diono; Pam’s prior experience includes positions at Britax Child Safety and Combi USA.

Founded in 2010, Marson provides outsourced sales and sales management to manufacturers in the juvenile products market with a seasoned team of senior level sales and marketing executives. Marson clients include Kastel International (Mutsy and Babyhome), Scandinavian Child (Svan and Beaba) and Amy Michelle.

Alison Bates is president and founder, and has more than 18 years of experience marketing and selling consumer products. Bates’ experience includes positions as Vice President of Kastel International and as Vice President, Sales and Marketing for leading stroller brand Maclaren U.S.A. where she was responsible for the company’s overall sales and marketing efforts. For more information on Marson, email alison@marson-mgt.com or call 678/428-0533.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!