Children’s Eyeworks

This online boutique specializes in stylish eyeglasses and sunglasses for infants, kids and teens.

Divina Helene comes from a long line of eyecare professionals. In addition to being an optician and stylist, her family’s company, Rims & Goggles of San Francisco, CA (RGSF), has provided eyeglass wearers in the Bay Area with excellent service and stylish self-expression for almost 40 years.

When you see the smile of your baby seeing you clearly for the very first time, you will know the indescribable joy of my work.

Now, Divina is introducing Children’s Eyeworks, a niche online shopping experience offering eyewear designed specifically for children and teens that is colorful and fun, durable and well-made … not to mention fashionable and very self-expressive!

“I am committed to filling your child’s prescription by highly-skilled opticians at the labs at RGSF,” says Divina, who’s also mom to one stylish little boy. “We bring you the latest and greatest in infant and children’s eyewear from all over the globe, available for purchase right here.”

Taking care of your child’s eyes is pretty important, so why not choose a pretty stylish solution? Seeing is believing!

Another MagnoliaPR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Desigual

This Spanish sweetheart of fashion continues to amaze and delight.

Stop by any children’s trade show, market center floor or showroom these days, and one word seems to dominate buyers’ conversations:

Desigual. With that unusual “s”.

Pronounced de’-zē-gwal and roughly translated from Spanish to English as “different, unequal,” this global apparel company for people of all ages continues to take the children’s market by storm – thanks to a characteristically different, optimistic, uninhibited approach to clothing and accessories. The company’s eye-popping colors and innovative designs dress kids in all shades of happy. The company even teamed with Cirque du Soliel on the Rainbow collection, an artistic line for little ones inspired by the magical world of the circus.

Headquartered in Barcelona, Spain, the company makes clothes that touch the emotions. Producing at sites worldwide, carefully selected for their exacting ethical codes, Desigual designs surprise attendees each year at events such as MAGIC Marketplace Las Vegas, Bread & Butter Berlin, Who’s Next Paris and more –it’s now available for children’s buyers at The Rose Garden in New York … not to mention shoppers everywhere.

Quality of Life Clothing. Thirty years ago, Swiss-born founder and creative director Thomas Meyer envisioned a future where people dressed in a different way, in clothes that helped generate positive feelings, affordable to all. Ever since, Desigual – the business and the brand – emanates positivism, commitment, tolerance, constant improvement, innovation and fun. Today’s huge staff encompasses at least 30 different nationalities. For those that work – and wear – it, Desigual is a state of mind, as reflected in Desigual Kids’ optimistic, carefree mood – a kids collection that’s been introduced every season since 2004.

Desigualization. Desigual already enjoys a significant presence in the American market -and this is just part of the company’s future focus: to ‘desigualize’ the world. Perhaps it’s the fact that the company is wholly committed to the customer, creating experiences for them and getting them to share in the evolution of the brand. Or maybe it’s the founding philosophy inherent in each new collection.

Whatever attracts kids and parents to Desigual, it’s working.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today! Portions re-purposed from Desigual – A Global Sensation, written by Beth L. Gainer for HUDSON’S Childrenswear Review.

Cupcakes & Pastries

Fun, adorable, fashion forward, yet timeless dresses for little girls, with a women’s contemporary flair.

Started in 2009, Los Angeles, CA-based Cupcakes & Pastries débuted during the Spring ’09 season. Mother-daughter tea parties, where tea, cookies, candies and cupcakes & pastries are served, are an inspirational starting point for the line, which also draws design ideas from the love of children, fashion, colors … nature, architecture, classic movies, different cultures of the world … almost anywhere or anything. The result is beautiful fashion for girls ages one through eight. The collection has been honored with a 2011 Earnie Award for Best Dresswear as well as a nomination in 2012 for Best Girls Collection.

The limitless imagination in kids is our approach to design. Just have fun with it. Live Fabulously!

Available online and around the world in fine stores and boutiques. By the way, the Winter Sale is happening now!

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Getting Jeggings with it – Tractor Jeans

Jean company Tractor keeps it trendy with tried and true fashion sense.

As one of the most well-known juniors and girls fashion jeans brand today, can you believe Tractor is celebrating its 15^th anniversary?

It’s true – with Diane Kuczer’s design background, and Howard Mensch’s expertise in sales, marketing and retail, the two have built a popular brand with both shoppers and retailers by understanding what they want and providing it with the best service possible.

Kids and parents rely on Tractor’s fashion sense: always on-trend, always giving tweens a perfect fit.

Tween Dream. Girls ages four to 14 totally screamed for Tractor Jeans in specialty stores and boutiques throughout the country, loving the unique well-fitted styles, and before long -Tractor became sought after in department stores such as Bloomingdales, Nordstrom, Von Maur and Neiman Marcus.

Modern style, Classic design. Poised to please the ever-so-fickle tween market, Tractor created Jeggings –fashionable jean styles that feature the easy, comfortable fit of leggings. Made from cotton and spandex in 25 colors, Jeggings keep the same fit wear after wear and are machine washable.

This past spring, Tractor introduced a Young Contemporary womens line under the new brand called Tractr.

Happy Anniversary, Tractor!

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Baby’s Dreamworld on Etsy

When you’re looking for the ultra-handmade-super-special-totally-personalized shopping experience, head to “the world’s handmade marketplace.”

Sometimes a gift giver is just stumped. Or they’ve shopped in circles, with no special item to show for it. Or they’re looking for a little something they can’t yet describe.

They may want to give Etsy a try.

We are bringing heart to commerce and making the world more fair, more sustainable, and more fun.

Where local meets global. Etsy is a global online marketplace where very specialized small businesses can make their mark on the economy. The company says its mission is “to empower people to change the way the global economy works.” Totally tapped into the value of shopping local, the artisan virtual storefronts –and the customers who shop them- appreciate pride of authorship and a sense of place as much as price and convenience.

Ultimate shower gift. Linda’s lovely Baby’s Dreamworld is a fine example. Opened in September, she makes beautiful rhinestone baby shoes and baby accessories using sparkly Swarovski crystals, ribbon and other materials. Perfect for baptisms, christenings, weddings and other special occasions, “Most of my items can be customized for your liking and needs,” Linda says. “If you need a certain item in a different size or color, just send me an email and I would be happy to provide it for you.” Aunties would love to spoil little nieces with these stylish finds.

Florida-based Baby’s Dreamworld is just one of the delicious delights waiting to be discovered on Etsy. With very personalized customer service and special one-of-a-kind offerings, you may find just what you’re looking for … right at your fingertips!

After all … every little girl is someone’s princess!!

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

The All-New Bitty Birdie Boutique

A smart way to shop for brands you love, this new e-commerce site works with both children’s specialty stores and “Fashionista Moms” all over the world to bring you favorite designers for a fraction of retail.

Tiffany Cornelius is founder of the all-new Bitty Birdie Boutique, a place where you can shop for top-of-the-line American and European boutique children’s clothing brands. Tiffany has curated a wonderful assortment of both brand new and gently used designer favorites, some offered at up of 60% off.

Retail therapy without the guilt. In the past, Tiffany has spent hard earned dollars on a boutique wardrobe for her two children, and after they outgrew their clothes, she struggled to find a way to earn back money for boutique items. “I’ll never forget collecting a $19 check for a basket of high-end children’s items,” she says. “That’s when I realized there was definitely a need to create a marketplace to buy/sell high-end children’s clothing.”

With over eight years of experience running franchised stores, Tiffany also had friends in the boutique retail market that were struggling financially. Sometimes forced to sell high-end merchandise at significantly marked down prices, they were not earning the highest profit on these new items.

Ninety-five percent of boutiques across America do not have an e-commerce store. Fashionista Mommies earn 50% of the sale on pre-loved items and boutiques and vendors earn 60% on new with tags items at Bitty Birdie Boutique.

Bitty Birdie Boutique accepts new and gently used clothing from all seasons everyday, because they ship around the world. And we’re talking brands like Brands Catimini, Lilly Pulitzer, Burberry, Mini Boden, Matilda Jane, Deux Par Deux, Lili Gaufrette, Livie & Luca, Papo d’ Anjo and so much more. Tiffany says, “Buy the brands you love, but on the flip side, sell the boutique brands you no longer need.”

Very great idea!

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!