New Plush from Aurora World

The award-winning company introduces three engaging new lines the blend trendy with traditional cuddliness.

042314_CRTPost_Aurora_01Leading plush toy, gift and doll manufacturer Aurora World Inc. recently added three new original lines -from the eye-catching to the irresistible, Wuff & Friends is based on a proven Aurora best-selling character, while Taddle Toes and Wobbly Bobblees use oversized features to grab the attention and hearts of shoppers everywhere.

These stunning, new product lines provide our customers with a true impact at retail via excellent value, branded merchandising support and engaging consumer experiences.

042314_CRTPost_Aurora_02Wuff & Friends. “Shake the animal upside down for a fun feature that makes Wuff and his friends outrageously fluffy,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Shaggy, waggy and just plain cute, Wuff is Aurora’s best-selling sheepdog highlighting a line of eight dogs including Schnauzer, Chow, Pekinese, Poodle, Malamute, Pomeranian and Scottie. A high-pile, low-pile mix gives this plush line a whimsical, fun look that is soft to the touch.

Retailers:  Merchandise signage and product tags reinforce this messaging.

042314_CRTPost_Aurora_03Taddle Toes. “These characters encompass chunky soft bodies, endearing faces and detailed, oversized feet,” Michael says. At recent industry trade shows, Taddle Toes proved to be one of the hottest sellers as the oversized features delighted buyers who wanted a stand out plush product for their stores. The Taddle Toes line features a large variety of popular domestic, jungle and wildlife animals. “We anticipate Taddle Toes to be a long-term plush line with introductions for our ‘everyday’ and seasonal styles, as well as for baby, including adorable pink and baby blue bears and elephants.”

Retailers:Aurora’s branded display rack holds approximately 32 pieces.

042314_CRTPost_Aurora_04Wobbly Bobblees. “An innovative, impulse plush line with strong shelf appeal, Wobbly Bobblees feature darling, oversized heads that subtly wobble for an endearing head tilt at retail,” Michael says. “Plus they are extremely cute, and that equals strong sales.” Seventeen styles include a monkey, lion, elephant, white tiger, pig, cow, giraffe, cat and dogs; a spring-themed assortment with lamb, chick, bunny and frog complete the line.

Retailers: Aurora’s collateral merchandising support including a branded corrugated display and product hangtag, highlight the Wobbly Bobblees characters and product features.

Aurora showcases its products at over 50 industry trade shows each year including Atlanta International Gift Show July 8-15, 2014; showroom #784. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at For more information or to make an appointment at an upcoming trade show, visit, email or call 888-287-6722.

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