What you may notice first about The Honest Company is that celebrity mom and actress Jessica Alba is the founder.

When I became a mom, I finally became the person I am, that I always should have been. It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.

Compassionate Collaboration. What you may not realize is Jessica’s co-founder and chief product officer is Christopher Gavigan, father of three and former CEO of Healthy Child Healthy World (a national nonprofit empowering parents to protect their children from toxic risks), author of a best-selling book and instrumental in educating people through a collaboration with WebMD.

The two make diapers, wipes and baby products, bath and body essentials, cleaning products and vitamins for babies and homes that are effective, safe, eco-friendly, beautiful, convenient and affordable. Not to mention good for babies and families alike. HONEST!

Bundled for Brilliance. The growing product line is also available in groupings or bundles, where the merchandise can be customized, personalized and shipped anywhere. The company also makes things such as free trials, shopping incentives –oh yes and bundle savings- available to its growing list of customers, too.

Healthy, Happy Homes. The Honest Company strives to offer its customers the safest products, the best service and the most useful tools that help create healthier, happier homes. It’s a one-stop-shop for parents to give a better future, not only to their own children, but to kids all over the globe. How? The Honest Company gives back by donating product, money and time to finding solutions for health and social issues affecting children and families.

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!