Lifestyle bags and products with a celebrity following.

Canadian mom Catherine Choi is the founder of SoYoung, a line of diaper bags, lunch boxes, cooler bags and accessories designed for the modern family. The line is characterized by clean lines, elegant functionality, tough-yet-tender fabrics and lovely silkscreen graphics, which come together with great urban appeal.

In the instant we meet our child for the first time, we are transformed by the sudden expansion of our hearts in a way we never thought possible. SoYoung is about acting on this inspiration. It’s about the pursuit of possibility and watching an idea blossom into reality.

Catherine’s Aha Moment. With no previous background, Catherine simply decided to design a better diaper bag! The process took four years to bring to market, but for her, it was a profound conviction, a sign you could say.

The name of Catherine’s company –SoYoung- is actually her Korean name, one she tried hard to leave behind, yet became the nature choice for a business name of her own.

“Our products strive to add beauty to the everyday moments of life with children,” she says. “We treasure the unexpected moments of joy and laughter set against the backdrop of raising a family.”

The Toronto-based company with a celebrity following –like Halle Berry and Heidi Klum- is launching a new collection of waxed canvas bags and a new diaper clutch, available this August.

Sold across Canada, the United States and internationally in Australia, New Zealand, Kuwait, Hong Kong and Singapore.

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