Inspired by her daughters’ love for bright color combinations coupled with a mutual respect for flowers, trees and edible gardens, designer Jennie Hearing transformed their carefree and creative style into Luna Leggings, adding spice and whimsy to any girl’s wardrobe.
The line of organic cotton tights and leggings for girls ages 0-8 is made of high-quality organic cotton, in a wide range of colorful designs and graphic patterns that appeal to the most creative of fashionistas.
We’ve created versatile styles and hip designs that fit well and wear well- they are not your ordinary tights!
Durable and functional, styles feature footless or footed leggings -some with attached tutu skirts- in bright, bold nature and edible garden-inspired designs. “Using the perfect blend of high-quality organic cotton enables us to produce ultra-soft, long-lasting leggings,” Jennie says. “Nylon stitching and seams maximize stretch and strength, while a wide, reinforced waistband adds comfort and stay-ability.”
Jennie and her team have a close relationship with the small, family-run knitting company in India, where Luna Leggings are manufactured. “Spending time with the owners, their children and grandchildren, and sharing meals at their home in India, has greatly enhanced the working relationship and helped to create a close bond across continents,” she says. “We’ve hosted the owner’s daughter in our home; she actually dressed my girls in the very first Luna Leggings!”
Available at over 60 stores nationwide as well as Liberty in London, Luna Leggings also has a huge following from celebrity moms such as Sarah Jessica Parker, Alessandra Ambrosio, Jennifer Garner and Alyson Hannigan.
The Oakland, CA-based company donates 10% of profits to the Edible Schoolyard Project (founded by chef Alice Waters of Chez Panisse fame), dedicated to getting middle school students involved in all aspects of farming organically, then preparing, serving and eating food to teach the value of nourishment, community and the land. “We make thoughtful and conscious decisions to support and respect our environment – our kids make us more aware because every decision effects more than ourselves, and we know that our actions today effect generations to come.”
- Thanks, Teri Akahoshi of Dana Dramov PR, for introducing me to Luna Leggings! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!