tokidoki x Ju-Ju-Be Collection


Popular diaper bag company collaborates with pop culture brand on a new collection now available.

Ju-Ju-Be™ diaper bags combine technology and style into the hottest, fashionable, fun bags around. Now, the company partners with pop culture brand tokidoki on a brand new collection now available in stores. Stand-out features of the tokidoki x Ju-Ju-Be collection include exclusive trims, embossed linings and co-branded pull zippers on items made from antimicrobial, Teflon®-treated fabric to reduce odor and help prevent stains. The machine washable collections also has ergonomically-curved straps, memory foam changing pads, plenty of compartments for organization, insulated bottle pockets for climate control and all-metal hardware.

Tokidoki translates as ‘sometimes’ in Japanese.

Launched in 2005 and known for its fun features, the definitive Ju-Ju-Be Super-Smart bag has the outstanding quality and detail Ju-Ju-Be is known for, including crumb drains and mommy pockets. The collection features tokidoki’s signature urban prints, Iconic and TD Dreams, in 11 unique styles of backpacks, wristlets, totes and messenger bags that appeal to consumers of all ages.

The sought-after global lifestyle brand tokidoki® is the vision of Italian artist Simone Legno and his partners, Pooneh Mohajer and Ivan Arnold. Since débuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and megawatt partnerships with iconic brands Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others.

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