Italy’s fastest growing nursery brand, with its wide variety of babycare products, is now available in the United States.

Well-known distributor Kastel International has been named U.S. distributor for Parma, Italy-based Mebby/Medel Group, a company with a longstanding reputation as a trusted medical device manufacturer, spanning over 40 years. Their innovative Mebby babycare products are known to be safe and respectful to the environment, catering to the needs of today’s parents –and include products for breast and bottle feeding, teething and bath time.

Kastel is launching Mebby in the U.S. with two products. Mebby Jelly Baby, a memory foam changing mat, is the first-ever changing mat made from soft memory foam and ergonomically shaped to fit baby.  The PVC-free changing mat is 100% waterproof, anti-bacterial, Latex-Free and hypoallergenic. The mat grips to a changing table or dresser without having to attach it, stays at room temperature for warm comfort for baby and can be easily wiped clean.  Jelly Baby can be used on its own or with its separately available terry backed machine washable liners.

The Mebby Bath Toy Store, a cleverly designed bath toy storage solution to help keep baby’s bath toys tidy and clean. Compact and attractive, its two-piece system for drying bath toys uses nested buckets in gentle pastel colors. The inner bucket has drain-holes in the bottom, and the outer bucket catches the water running through.  A wide opening at the top keeps air circulating through, avoiding the breeding of nasty mold.

Jelly Baby and Bath Toy Store are both ingenious products -not to mention affordable and stylish- that moms will love for everyday use. We are thrilled to add Mebby to the growing Kastel portfolio of distinctive juvenile goods brands.

–Stellario D’Urso, president, Kastel International

Founded in 1996 by Stellario, the Kastel team of seasoned marketing industry veterans uses their global experience to launch domestic and European-based brands. The company’s portfolio also includes Netherlands-based Mutsy, makers of strollers, Spain-based Babyhome, an award-winning collection of baby gear, Jahgoo, a collection of baby/toddler bathroom essentials such as potties and step stools and BabyZoo, fun and smart designed sleep aids for young children.

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today! Thank you, Hilary Abbott, for introducing  me to Mebby!