Back in 1973, when Barb Agatstein started making bows for her daughter Betsy, little did she know her home-based business would take off, becoming one of the most respected and well-known brands in the girls hair accessories market today.

Classic American Success Story. Missouri-based Wee Ones® makes high-quality hair bows, headbands, clips and other fashionable accessories for babies and young girls. Family-owned and award-winning, the company continues to turn heads for its design excellence, recently adding Sana Shucart as product designer. “Sana has done a lot of different things in the shoe industry,” says CEO Miles Faust, “and she’s excited to learn our business and find ways to apply what she’s learned to help Wee Ones grow.” A product development executive with an impressive track record, Sana is an expert at developing stylish and innovative brands for many major retailers across the country. And she’s excited to be looking at the world of fashion through the eyes of -well- a wee one. “It’s all about creating designs that the Wee Ones girl and all of her friends want to wear,” Sana says.

We believe we have something for every little girl, and moms have looked to us for our selection for almost 40 years.

The Wee Ones Girl Defined.  Found in stores all over the U.S., and select retailers in Canada, Mexico, the UK and Korea (as well as the company website), Wee Ones is known for the classic, premium hair bow. The company also designs a line for tweens called Deidra & Kiki, and recently launched a new line for girls ages 10 thru 18 called Apres les Petites, which features sophisticated accessories that move beyond the Wee Ones bow. In addition, Wee Ones distributes Knot Genie, an amazing detangling hair brush for kids.

Big, Bright and Fashionable. Sana and founder Barb Agatstein –who still holds the title of chief design officer- work together closely on all aspects of design and product development. Wee Ones designers spend months studying the seasonal nuances and materials, to offer on-trend designs of the highest quality.

Glitter is our favorite color.

Last year, Wee Ones introduced an exclusive glitter ribbon featured in the WeeSparkle collection, hand-crafted from a unique grosgrain ribbon with a glitter-infused coating that does not rub off. Great for dressing up, dressing down, playgrounds and pools, the WeeSparkle collection comes in show-stopping colors perfect for girls of any age.

For the Fall/ Holiday 2012 season, be on the lookout for glam, glitz and glitter to complement every style, from bows to Banditz -the new fashion craze sweeping the nation.

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!