Djäknemåla Delights!


Stunning new brand from Sweden is designing for boys, too.

Self-described as “whimsical couture from the beautiful forests of Sweden,” the first collection of Djäknemåla will be available this spring, and it’s already caught the eye of many-an-A-list celeb daughter with its bold colors, striking imagery and elegant lines. (This video really captures the brand personality. Watch here).

Djäknemåla (pronounced yīk-ne-mah´-lah) is named for a beautiful bit of Blekinge Län, Sweden. Designer Pia (who’s also involved with the swimwear line Stella Cove) tells CupcakeMag for Littles that her easy-to-wear clothes made from crisp cottons are inspired by her grandmother’s own magical, fantastical artwork. Plus she’s also included a little bit of Sweden for boys, too:

We have a little Fall line coming out at the trade fairs in early spring which includes a mini foray into boys clothing. I only have boys myself –they would rather walk on hot coal than wear anything I designed- but it was so much fun to make.

Looking forward to seeing more from Djäknemåla!

Children’s Retail Today publishes new posts on Tuesday, Wednesday and Thursday. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

A special thanks to Rachel Florio PR.

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