This weekend, lifestyle brand Quiksilver arrives in Paris for a gala opening to the company’s 40th Anniversary festivities.

Two days of skateboarding, music, art and fashion at the historic Grand Palais culminate on  Saturday night with The Quiksilver Tony Hawk Show, followed by a concert with Dead By Sunrise – Chester Bennington of Linkin Park with his newest band – and a late night with DJ Mix Master Mike.

CEO Bob McKnight is understandably excited. “It is amazing to think that we have been at this for over four decades,” he says. With the help of our athletes, we’re proud to have built Quiksilver into a global company that helps define a lifestyle and culture around the world.”

For the last 109 years, the Grand Palais has held boxing competitions and horse racing. Now, its first ever inside action sports event features the largest vert ramp ever built in Europe and an immense street course open to skaters of all ages and skill levels – free of charge. A Street Contest Invitational features a prize purse of 20,000 Euros.

While in Paris, Quiksilver is paying tribute to 40 years by bringing together its top global team in surf, skate and snow, including Kelly Slater, Todd Richards, Travis Rice, Danny Garcia, Alex Olson, Jérémy Florès, Mathieu Crépel, Robby Naish and Roxy’s Kassia Meador, Lisa Andersen and Torah Bright. The Tony Hawk Show is bringing friends such as skaters Andy MacDonald, Kevin Staab, Sandro Dias, Jean Postec, Sergie Ventura, Jesse Fristch and four of the biggest names in international skateboarding: Christian Hosoi, Daniel Cardone, Javier Mendizabal and Omar Hassan.

Be sure to look for Todd Richard’s event coverage, Paris exploits and special interviews with athletes and artists alike for Tod Cast on Quiksilver.com.

Renowned graffiti artist André is transforming giant ramps into unique art, giving the public the exceptional opportunity to watch him at work. Quiksilver has also assembled a 40-year fashion retrospective inside the venue.

If you’re jetting to Paris for the weekend, entrance is free to the public for the daytime events. You can purchase tickets online for Saturday night’s performance. But if you can’t make the trip, watch The Quiksilver Tony Hawk Show live on QuiksilverLive.com.

OooLaLa!

-Janet Muniz