Supporting Breast Cancer Awareness


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For those of you not in the pink, this month  is National Breast Cancer Awareness Month. It’s been 25 years (!) since October was designated a time to promote awareness, education and empowerment about a disease that strikes both women and men.

So many organizations step up in support now, as anyone who watches pro-football can agree: pink is definitely a neutral that can be paired in any color combination (consider the Cincinnati Bengals’ wild orange uniforms PLUS pink cleats!). Fans can even buy “Breast Cancer Awareness Gear”  – a portion of the proceeds is donated to support breast cancer research.

Certainly one organization that’s nearly a household name is Susan G. Komen for the Cure®, which has become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. This group also popularized the famous pink ribbon, among others.

BabyKtan_BreastCancerMany children’s companies step up for the cure, too. Like Baby K’tan, LLC, joining the fight to save lives and increase breast cancer awareness by giving $1 from the sale of every pink Baby K’tan carrier to the Susan G. Komen for the Cure – Miami/Ft.Lauderdale Chapter (the company’s hometown).

In Philadelphia, PA, children’s apparel company Olive Juice is donating $1 of every purchase made this month to Cuddle My Kids, an organization that provides a retreat for children struggling to deal with their loved ones’ battle with cancer.OliveJuice_fk56904_G

“Being that breast cancer is something that has personally affected and changed my life, I knew I wanted to take this opportunity to help others who are in a similar situation,” says Olive Juice founder Maryellen Kane. “There are a lot of great organizations dedicated to cancer research and aid, but I thought I would reach out to Cuddle My Kids because they help a group that is often times overlooked. The children of cancer patients are in a very difficult situation, one that no one should ever have to endure alone.”

It’s called social marketing these days – taking up a cause for the good of society. Companies  are inspired to support a cause for goodworks, not for financial reward. Yet, it’s usually a reward, nonetheless.

-Janet Muniz

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