Americans sure are proud to see the Made in the USA label on anything crafted right here at home.
On the left coast – as I so affectionately refer to it – designer Paige Lauren takes this one step further by creating, designing and manufacturing her line, PAIGELAUREN baby, solely in one city – Los Angeles, CA – to “represent the Los Angeles native lifestyle.”
PAIGELAUREN baby’s Spring/Summer 2009 layette collection includes caps, blankets, kimono gowns, rompers, crawlers, sleeveless body suits, collared body suits, t-shirts, shorts, pants and bloomers, all in a breezy beach palette. The new colors, relaxed in super fine jersey, are truly “Angelino,” inspired by the California lifestyle of casual luxury. “These clothes are summer,” Paige says, “the palm trees, endless coastline, sailing at sunset, playing at the beach club with your family and that amazing feeling that a summer evening could last a lifetime.”
Paige tells writer Eitan Kadosh that her collection of rich, classic and elegant clothes is born out of frustration. “I would walk into baby boutiques and everything in the stores was over-designed,” she says. “I knew plenty of moms who wanted the best for their babies and who appreciated clothes that would never go out of style.”
A Southern California girl educated at New York’s Parsons School of Design, Paige says, “I think that clothing should be timeless and beautifully constructed. If something isn’t well-made than it isn’t worth getting at all.” And she works tirelessly so her line can reflect these sensibilities. “If I have an idea for something, I just throw every resource I have into it, even if that means doing everything myself to get the results I want.”
The company describes the brand as the luxury of simplicity: useful, usable, beautiful, sustainable – committed to purity of form over gimmicks.
Just like playing on the beach in the summer sun.
Check out our August issue for more on companies loyal to the Made in the USA label.