Little Ruler and Knuckleheads Team Up

Two seven-year-old companies agree on a sublicensing partnership to grow the brands in both line size and worldwide distribution. Anticipate lots of new designs, colors and garments for Little Ruler’s licensed brands.

Little Ruler licenses children’s clothing for some of the most popular brands in the world of skateboarding, like Independent Truck Co., Santa Cruz, Creature and Nor Cal Clothing. Knuckleheads produces a unique line of edgy, skate and music-inspired clothing. The two companies are collaborating on a début line currently booking for a Spring 2012 delivery.

“Knuckleheads’ creative team will take Little Ruler’s licensed brands to the next level by creating a more complete apparel line that includes wovens, printables, headwear and accessories.”

-Maureen Kendall, Little Ruler CEO & owner

Made in the USA. Maureen and Jeff Kendall were inspired to create Little Ruler as a response to the limited choices in clothing for babies and kids that represented the skate/surf  lifestyle. A traditional family business, Knuckleheads is manufacturing most of the Little Ruler line in the United States without sacrificing cost, quality or ship windows.

“The Little Ruler and Knuckleheads brands complement each other. This is a perfect union and we are very excited to design with these iconic skateboard brands. The fit couldn’t be better!”

-Melissa Nash, Knuckleheads CEO & owner

In a market where cool boys clothing is notoriously limited, Knuckleheads creates a line that moms and kids love, and dads envy, catering to parents looking for something different for their boys.

“The synergy of Little Ruler and Knuckleheads works well, while at the same time targeting a slightly different market segment. With Santa Cruz celebrating its 40th anniversary and Independent celebrating its 35th anniversary in 2013, these brands appeal to the older generation of skate dads who want their kids wearing the same brands they wore back in the day.”

-Paul Merrell, licensing manager, NHS

New Tween Line

Vancouver, WA-based Hula Mula – sister company to the popular boys collection Knuckleheads – débuts  a tween line.

“We have two tweens in our home and it was because of their persistence and creative style that we added the new sizes,”  co-owner and designer Melissa Nash tells HCRSourceBook.

Both of the Nash daughters were involved in the new Spring 2011 line which includes some vintage inspired pieces and comfy knits.

-Janet Muniz