Love Jay Girls

With all the zeal you’d expect, an up-and-coming company débuts a collection just as vibrant and eclectic as the wonderful life that inspired it.

Rebecca Gold and Shana Cutler became instant BF’s over cowboy boots. The two knew from the first grade that they were destined to make a lasting impression on the world of fashion.

Their signature Love Jay Girls apparel line has won over many-a-fashionista, and now, they’re poised to set trends again with Sammi & David, their “fearlessly-expressive” brand that celebrates a child’s spontaneity. “In truth, we care about these girls because we once were these girls,” they say.

Designed specifically for a girl’s tween years, the new line embraces individuality with fashion forward panache, bridging the ‘girly-girl’-one-day, ‘rocker-chick’-the-next vibe. The collection features sweet and sassy designs, made from ultra-comfortable materials like bamboo fleece and knit jersey to edgier fabrics such as pleather and distressed leopard.

‘Sammi’ is for your daintiest moods. ‘David’ represents that edgy alter ego that wants to come out and play. Sammi & David strives to offer the freedom to choose not who she wants to be, but rather express the beautiful young lady she already is.

Los Angeles, CA-based Felicia’s LLC is dedicated to producing its growing product line with high-quality materials and detailed construction. In early August, Sammi & David is introducing the Spring/Summer 2013 collection of tops, bottoms, dresses and outerwear to the children’s retail industry at the Playtime New York trade show. See it soon in stores!

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Kiddo By Katie and Love Jay Girls are getting a ton of attention from celebrity kids lately for their chic designs, luxe fabrics and ahead-of-the-trend pieces.

Most recently seen being worn by such famous faces as Willow Smith, Shiloh Pitt, Zahara Pitt, Suri Cruise, Ariel Winter and Kennedy Armstrong, these two brands are taking the kids fashion industry by storm -at an affordable price.

Established in 1992, the Kiddo By Katie clothing line appeals to the tween with a keen eye for high fashion.

The versatile Kiddo collection of structured military jackets, off the shoulder tops, playful knits and easy to wear dresses captures the innocence and high energy of the tween lifestyle, thoughtfully incorporating lace detailing, cascading ruffles and funky prints into a wearable look that’s on trend.

Love Jay Girls turns a little girl’s fairy tale into a reality, infusing princess silhouettes with a fashionable edge.

With an array of dresses for young girls sizes 4-8, the Love Jay Girls line captures the beauty and charisma of a young girl’s spirit with a combination of luxurious textures and colorful designs. The core belief that a princess lives inside every little girl is the guiding inspiration behind the enchanting collection.

From great everyday basics to fun, flirty dresses, Kiddo By Katie and Love Jay Girls truly have clothing for any girl who wants to stay as stylish as their moms.