You’ve probably seen them in children’s boutiques – and HUDSON’S got the scoop directly from Michael Matalon, president of parent company Celebrity International, Inc., for our June 2009 issue – but are you still wondering what they’re all about?

SkidDERS is a footwear collection for infants learning to stand and walk. A cross between slipper, bootie and shoe, the SkidDERS collection is available in over 500 stores across America and Canada.

Just this month, SkidDERS launches more than 30 new styles, complete with newly designed, retail-friendly packaging. By working with Nickelodeon using their characters SpongeBob SquarePants and Dora the Explorer along with a number of other licenses, Michael’s intent is to build SkidDERS as the primary brand in the sock/shoe category.

Oh, and one more thing: retailers can place wholesale orders online.

-Janet Muniz