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GoldieBlox Joins the Macy’s Thanksgiving Day Parade


Happy news for turkey day!

Award-winning toy company GoldieBlox is bringing the magic of design and engineering to life at the 88th Annual Macy’s Thanksgiving Day Parade® with “The Girl-Powered Spinning Machine,” a new GoldieBlox float that will make its way down the streets of New York.

“Our dream at GoldieBlox is to inspire every girl to reach her full potential, and we definitely like to dream big. The Macy’s Thanksgiving Day Parade is an iconic celebration and we’re thrilled to join the line-up this November with the first-ever float that is specifically designed to showcase the principles of engineering. Macy’s Parade floats are the ultimate engineering spectacle, and relatable to kids everywhere. We can’t wait!”

-GoldieBlox Founder & CEO Debbie Sterling

Designed and built by the engineers and craftspeople at Macy’s Parade Studio working closely with the GoldieBlox team, The Girl-Powered Spinning Machine will transform GoldieBlox toys into larger-than-life form, in an elaborate, creative and brightly colored machine. The float uses kid power to spin, pull and rotate giant pinwheels, parachutes, jogging wheels and more. Goldie herself is at the helm of the action, joined by Goldie’s dog Nacho, her cat Benjamin Cranklin and a host of her friends on three distinct stages.

“Macy’s Thanksgiving Day Parade has always been about sparking the imagination through creativity, magic and fun. The new GoldieBlox float is an aspiring engineer’s dream, perfectly combining Macy’s Parade’s signature creativity and artistry, with real-world engineering practices that will inspire girls and boys to learn more about engineering and technology.”

-Amy Kule, Executive Producer of Macy’s Thanksgiving Day Parade

GoldieBlox hopes to spread the message that while girls may love princesses, they can build their own castles too, or their own parade floats! Determined to level the playing field for girls in science, technology, engineering and math (STEM), GoldieBlox is on a mission to disrupt pink toy aisles everywhere and get girls building.

Gearing up for the holiday season, GoldieBlox recently doubled their product offering, adding three new sets and expanding their piece library from six to more than 40, all available at GoldieBlox.com.

GoldieBlox’s Girl-Powered Spinning Machine float débuts in the 88th Annual Macy’s Thanksgiving Day Parade, which can be seen nationwide on NBC-TV, on Thursday, November 27, 2014 from 9:00 a.m. to 12:00 p.m. in all time zones.

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