First there was Black Friday, then came Cyber Monday, and in 2010, the first-ever Small Business Saturday took place.

Small Business Saturday is the day we celebrate the Shop Small movement and welcome people all over the US to visit merchants located in their own neighborhoods, and enjoy shopping locally.

Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. This year’s event takes place this Saturday November 30. Learn more here: http://www.smallbusinesssaturday.com.

Support local favorite small businesses this Small Business Saturday! Remember to register your eligible American Express® Card and get a $10 statement credit when you make a purchase of $10 or more at a qualifying small business location on November 30. Register here: http://www.americanexpress.com/us/small-business/Shop-Small/.

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!