Everything under the sun that encourages the wonder of play -for people of all ages, really.

The first thing you will notice when you visit Image Childhood is the gorgeous photography.

Browse through this family owned and operated company’s Seasonal Catalogs and you’ll lose yourself in the magic of each season, just looking at all the fun and interesting toys, tools and activities that encourage exploration, creativity and play. Imagine Childhood specializes in high quality, environmentally conscious products that allow children to experience the world through their own senses. And for co-founder Sarah Olmsted and her team, the best way to learn is through interacting with nature and our natural environment.

Part community forum, part storefront, imaginechildhood.com is a place where parents and kids can find their own definition of childhood.

In fact, Sarah wrote the book on it. Imagine Childhood: Exploring the World Through Nature, Imagination, and Play- 25 Projects That Spark Curiosity and Adventure, published by Roost Books last fall, is what she calls “a celebration of childhood through the crafts and activities that invite wonder and play.” For Sarah, the 25 projects in the book offer stepping-off points for children to engage with the world. “They’re about the process of getting there,” she says. “They’re about the conversations that happen while making things together. They’re about getting to know the world inch by inch. They’re about exploring imaginary universes and running through real forests. They’re about living in childhood … regardless of your actual age.”

Pure Natural Wonder. Before starting Imagine Childhood five years ago, Sarah developed interactive education exhibits for the Field Museum of Natural History. And she uses this experience in presenting simple, economical projects for children and parents to enjoy together –without all the technological wonders of the modern day. Just the  pure, natural wonder of our surroundings, revved up with a child’s point of view.

Shop the Store. In addition to Sarah’s book, shoppers will find all sorts of treasures at Imagine Childhood, like this Oak Leaf Faerie, handmade on Bryn Du Farm in Colorado and dressed in plant-dyed wool felt, made from the farm’s own sheep! Also very cool: custom skin and eye color available upon request.

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!