Sad Sam & Honey®

Two popular doggies born on Long Island have one more family who’ll love ’em.

120412_Aurora_01After launching in 1980, Sad Sam & Honey® rose to fame all over the world. Known in five continents, these two endearing basset hounds with sweet, innocent looks and sad eyes are from George Valentino, president and CEO of Long Island, NY-based Creative Endeavors, Ltd., the sole worldwide licensor for Sad Sam & Honey and the Sad Eyed Family of characters.

Recently, Aurora World Inc. nabbed the license for Sad Sam & Honey, and plans to produce a variety of styles for release this  January.

We are so excited to welcome Sad Sam & Honey to the Aurora family. We’re planning a variety of huggable designs, stylish fabrics, classic body poses and seasonal styles. We look forward to bringing Sad Sam & Honey to a new generation of children and parents everywhere.

Michael Kessler, Aurora’s SVP of sales and marketing

Aurora World, Inc., makers of high-end plus plush toys and gifts, is a Korean company with headquarters also in the United States, United Kingdom and Hong Kong, founded in 1981. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (, appealing to young children and tweens. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

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