Cute Butts


Find out more about the home of the original RuffleButt bloomer.

Amber Schaub is founding owner of North Carolina-based Ruffle Butts, what she describes as the “fastest growing children’s apparel line.” Amber started out to create a cute and modern version of the diaper cover that was such a staple of her own childhood wardrobe. “Our line is fun, hip and feminine, made of 100% cotton with quality construction,” she says. What started as a bloomer company has grown to include legwear, dancewear, dresses, shirts and pants.

Because of its Ruffle Butts’ popularity … and ever-increasing requests for a boys version, Amber also launched Rugged Butts, a stylish, comfortable line for the little guys.

We designed our brands to include multiple colors and patterns which can be mixed-and-matched to make the lives of busy moms a little easier.

This family-owned business follows The Golden Rule: Do unto others as you would have done unto you. “Values and ethics are imperative to our business,” Amber says, “and we will do everything in our power to do the ‘right thing.'”

Shop online – the company currently shops world-wide. Wholesale also available.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!
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