Nancy Rosenzweig Joins Scandinavian Child

The company that brings you the Beaba, líllébaby and Svan brands has a new president.

As children’s shop owners and retailers gear up for several high profile trade shows this month, you may enjoy hearing about this industry news. North Carolina-based Scandinavian Child (SCI), a juvenile products company known for innovative lines of functional and stylish children’s products, appoints Nancy Rosenzweig as CEO and president. Nancy brings more than two decades of experience at the forefront of business growth for companies such as Ikea North America, Toms of Maine, Bright Horizons, Zip Car and The Natural Dentist.

This is an exciting time at Scandinavian Child. We are moving the company forward, establishing ourselves as a significant player in several key juvenile categories.  We are committed to keeping the great design that SCI has become recognized for and keeping social responsibility at the forefront of everything we do.

Brenda Berg, founder of Scandinavian Child remains with the company as an owner, director and advisor.  As a leading expert and advocate for juvenile product safety, Brenda will ensure SCI continues to stay ahead of the curve as a most trusted brand for parents and retailers. She is a current board member of All Baby & Child (ABC) and a post Chair of the Juvenile Products Manufacturers Association (JPMA).

“I have always had a passion for companies that benefit children,” Nancy says. “Scandinavian Child continues to present a wonderful opportunity to make a positive impact on the quality of life and well being of children and families through our commitment to design, functionality and – most important – safety.” Built on the company philosophy “Childhood Without Compromise,” all SCI products meet the company’s criteria of innovative design, usefulness and safety.

Nancy recently appointed Brandi Royal Washington as marketing director to direct all marketing and communications for SCI and its brands. Brandi joins the company after eight years with advertising agency Brogan & Partners and five years running her own consultancy, BRANDilly Marketing + Creative, where she specialized in branding growth-phase businesses.

In addition, SCI has partnered with Marson Management, LLC and its team of seven sales reps to service territories in the United States and Canada:

Caroline Larkin – DE/NY/NJ/PA & New England
Pete Cohen – Mid Atlantic & Southeast
Rob Greenberg – Midwest
Dan Zielke/Jennifer Fasold – Northwest & Western Canada
Pam Brown – Southwest & Eastern Canada
Alison Bates – Major Retailers
Alison Bates/Pam Brown – Southern U.S.

“I’ve worked as a consultant with SCI for the past two years and I am excited to expand our involvement and confident we will be an integral part of their growth,” says Alison Bates, Marson’s founder and president, which is representing SCI’s Svan and Beaba brands. Say hello to the new sales rep team at the All Baby and Child Expo in Louisville, KY, October 14-17.  SCI will be located in the Modern Child Section at Booth #4039

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

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