Big Ideas at Small Concept


Launched in 2011, Atlanta, GA-based Small Concept caters to new moms as well as fashionista kids.

Small Concept is an online children’s boutique offering a wonderful array of brand name kids clothing, including Daily Tea, Wonderboy, Appaman and more. Small Concept also caters to new moms, offering maternity clothing for expecting mothers, baby clothing, diapers, baby gear and other accessories.

If you’re a parent who can appreciate fashion and enjoy the quality and luxury of designer clothing, then you’re going to want the same for your little ones.

Designer kids clothes is Small Concept’s specialty. Be sure to check out the New Arrivals section, and the Sale section features the latest in children’s clothing at a discounted price.

“Small Concept was created out of not only the absolute love of babies and children, but the fascination for their style as well,” they say. “All of our designer kids clothes, baby clothing and other items are made with the highest in standards for you and your tiny tot.”

Organized Mom Awards Supporter. Small Concept recently gave away a $200 voucher, in support of the Organized Mom Awards.  Cecilia Charm told them how shopping online at Small Concept helped her to be an organized mom –and she won the prize! She gets to chose from top quality clothing labels to create new wardrobes for her kids! Have you entered the Organized Mom Awards yet? Enter here. Contest ends August 19.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!
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