Just four months old, Wee Drool has already won several industry awards, including the Creative Child Magazine Top Choice Product Award for 2012.

The word “drool” has got to be the newest “It” word for people dreaming up new products for kids. I think it’s got that certain appeal –part adorable, part icky … and all in good fun.

This -and more- is what appeals to Kelly Yaep -a California-based mom of three very drooly boys- and her new company. She makes Wee Drool T-Bibs, waterproof bibs designed to look like hip t-shirts. Made from a blend of bamboo viscose and organic cotton, Kelly’s T-Bibs are not only adorable and fun, they’re quite soft and comfortable, soak-proof and stylish, of course. “Our hip modern prints make for a stylish cover up solution that is inspiring a new generation to drool in style,” Kelly tells me.

T-bib = comfort + less rash = happy baby and less laundry = even happier moms!

Kelly designed the Wee Drool T-Bib to look and feel like it was part of a child’s outfit, instead of sticking out like a drooly mess. Especially appealing to the fashion conscious kid.

Made in the USA. They’re also designed for the eco-minded parent. The company is committed to producing superior quality products using low impact dyes, water-based inks and recycled paper hang tags –right here in America. You go, girl!

“The T-Bib makes for a stylish cover-up solution that is inspiring a new generation to drool in style,” Kelly says. “Wee are a nation of Drool … Become a part of the revolution!”

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!