The Zen of Nested Bean’s Swaddle


This new swaddle design provides the one thing a child craves to fall asleep restfully: a mother’s touch.

After her second child was born, Manasi Gangan spent many sleepless nights trying to calm her fitful boy to sleep. Unlike her older son, nothing worked more effectively to encourage slumber than holding her new baby close throughout the night. “I discovered that a mother’s touch is an essential part of soothing new arrivals, aiding their transition from the womb into the world,” Mansai says, “so I created a swaddle of sorts that simulated my touch. Slowly my son started to drift off and stay asleep with little help from me.”

Protection of a mother’s warm embrace. Mansai’s invention has evolved into the first swaddle uniquely constructed to harnesses the proven power of a parent’s touch to soothe and comfort a child, combining it with the traditional benefits of swaddling, and providing a time-tested, truly safe and secure environment for your baby. Made from 100% cotton and containing non-toxic filling in parts, the Zen Swaddle system fastens with Velcro® closures and uses custom accessories to create the effect of a warm embrace: The Peaceful Touch uses gentle pressure like that of a hand resting on your baby’s chest, while The Loving Embrace surrounds your baby on either side, from torso to thigh, with the comforting, reassuring feeling of resting in your arms. Trials with babies show that using the Zen Swaddle enables them to self soothe through minor disturbances, increasing the duration of sleep.

What I learned through extensive research with medical professionals, research scientists and childcare professionals is that touch is integral to babies’ sense of wellbeing. Babies find restful sleep in the Zen Swaddle™ because it provides them with the calming benefits they receive from their parents’ touch.

Passionate about Parenthood. Last year, Manasi founded Nested Bean Inc. with a mission to manufacture the best, safest products that cater to babies’ needs -and provide parents with peace of mind. The Zen Swaddle is the company’s inaugural product. “I gathered a team of professionals with a wide range of experience -juvenile product design, engineering, marketing, retail and management- to join in this mission,” Mansai says. “Several ideas were created and discarded until we developed the Zen Swaddle, the one design that met all of our goals to perfection.” Designed for babies weighing seven to 14 pounds, the Zen Swaddle has undergone rigorous safety testing at CPSC-accredited labs. “The Zen Swaddle is close to my heart because I helped with product development and branding,” says children’s apparel expert Caletha Crawford, who introduced me to Nested Bean. “It will be available at some great stores, such as like Tottini in Seattle and Magic Beans in Boston, at the end of July.”

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Get Your Fireworks On


Be a star and shine bright!

Happy Fourth of July from Children’s Retail Today

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Wee Ones – a company on the move


Back in 1973, when Barb Agatstein started making bows for her daughter Betsy, little did she know her home-based business would take off, becoming one of the most respected and well-known brands in the girls hair accessories market today.

Classic American Success Story. Missouri-based Wee Ones® makes high-quality hair bows, headbands, clips and other fashionable accessories for babies and young girls. Family-owned and award-winning, the company continues to turn heads for its design excellence, recently adding Sana Shucart as product designer. “Sana has done a lot of different things in the shoe industry,” says CEO Miles Faust, “and she’s excited to learn our business and find ways to apply what she’s learned to help Wee Ones grow.” A product development executive with an impressive track record, Sana is an expert at developing stylish and innovative brands for many major retailers across the country. And she’s excited to be looking at the world of fashion through the eyes of -well- a wee one. “It’s all about creating designs that the Wee Ones girl and all of her friends want to wear,” Sana says.

We believe we have something for every little girl, and moms have looked to us for our selection for almost 40 years.

The Wee Ones Girl Defined.  Found in stores all over the U.S., and select retailers in Canada, Mexico, the UK and Korea (as well as the company website), Wee Ones is known for the classic, premium hair bow. The company also designs a line for tweens called Deidra & Kiki, and recently launched a new line for girls ages 10 thru 18 called Apres les Petites, which features sophisticated accessories that move beyond the Wee Ones bow. In addition, Wee Ones distributes Knot Genie, an amazing detangling hair brush for kids.

Big, Bright and Fashionable. Sana and founder Barb Agatstein –who still holds the title of chief design officer- work together closely on all aspects of design and product development. Wee Ones designers spend months studying the seasonal nuances and materials, to offer on-trend designs of the highest quality.

Glitter is our favorite color.

Last year, Wee Ones introduced an exclusive glitter ribbon featured in the WeeSparkle collection, hand-crafted from a unique grosgrain ribbon with a glitter-infused coating that does not rub off. Great for dressing up, dressing down, playgrounds and pools, the WeeSparkle collection comes in show-stopping colors perfect for girls of any age.

For the Fall/ Holiday 2012 season, be on the lookout for glam, glitz and glitter to complement every style, from bows to Banditz -the new fashion craze sweeping the nation.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!