Seen at Toy Fair 2012


Happy Valentine’s Day! New products galore at the International Toy Fair taking place right now in New York, NY.

Booth 1803. See more than 400 new products from Aurora World Inc., including three brand new plush gift lines geared towards new parents and their children; the western-themed Lil’ Howdys, an interactive collection of Crinkle Friends and the plush line, Quizzies.

We are using fancier, softer fabrics with many of our products in 2012. However, in keeping with our mission statement, price points are not compromised by the high quality designs for which Aurora is known.

Michael Kessler, senior vice president of sales and marketing, Aurora.

Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site, appealing to young children and tweens alike. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry.

Booth 5214. Esther Novis, a mother of five and a former Harvard-trained biologist, started The Young Scientists Club as a summer science camp for her then five-year-old son. Friends from other parts of the country told her they wanted to duplicate her concept and the idea for a science subscription service was born. The subscription kits are now mailed monthly to thousands of children around the world and the company’s retail kits are sold in hundreds of specialty stores.

The Young Scientists Club’s newest kits teach children how to make and race magnetic cars, how to create slime, how to grow pretty polymer petunias and super balls, and over 50 other cool experiments.

Booth 6406. anamalz comes to the Toy Fair for the first time to show off its newest box sets in animal kingdom themes of Wild, Farm, Jungle and Prehistoric. Designed in Australia and made from sustainable maple wood, anamalz is anaward winning range of toy animals that can be bent into dozens of funny poses. The green business uses fabric that is AZO dyed and the company’s wood scraps are used on a farm to grow mushrooms. Each toy is assembled in factories that are of the highest standards and meet international regulations.

It’s easy to see why these eco-friendly characters enchant grownups, but it’s the children who are immediately engaged when they see anamalz because these wooden toys look so different from any other toys out on the store shelf. In all, there are 38 figures to collect in four categories. All toys are designed for children ages three and up.

Get the word out about your innovative, imaginative and inspiring products! Contact me today!

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