“After five years helping adults look cooler, we had to give future trendsetters their shot to stand out from the crowd.”

-Bobby Pasternak

Quagmire, the Toronto, Canada-based apparel brand founded by two buddies with a passion for golf, surf, skate and street culture, announces a new kid’s apparel collection including a range of ColorFusion tops that transform when exposed to heat. Premiering for Spring 2011, the collection runs in sizes 4-12 and features t-shirts, polos and shorts.

“Man, when I was a kid and Hypercolor went huge, I had to have it,” says co-founder Geoff Tait. “Talk about king of the playground. There was no stopping me with the ladies when I rocked one of those shirts back in fourth grade.”

ColorFusion shirts begin changing at 20° Celsius – that’ s 68° Fahrenheit in America. Built to last. Machine washable.

“ColorFusion is where it’s at. Parents love it. Kids dig it.”

A member of Green Grass One, Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named Canadian Golf Company of the Year by ScoreGolf, the five-year-old brand now has strong distribution in the U.S. Quagmire also offers custom apparel. Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.

-Janet Muniz