Carousel Designs


A unique interactive design tool for expectant parents to design and decorate the nursery.

From its start as a small family business in 1988, Carousel Designs has grown to become an award-winning national online retailer and trusted brand of premium baby bedding, twin bedding and home décor. Jonathan Hartley continues the family tradition of ownership as CEO with his business partner, president Allan Sicat. The two dads of young children are both graduates of the United States Military Academy in West Point, NY, are U.S. Army veterans- and take special pride that all Carousel Designs baby bedding products are Made in the USA.

In addition to offering custom baby bedding, Carousel Designs offers more than 100 pre-designed crib bedding collections, ranging from classic themes to more modern, sophisticated designs. Mini/portable crib, cradle, toddler, twin and full/queen bedding is also available along with coordinating nursery décor including lighting, furniture, rugs, musical mobiles, pillows, diaper stackers, wall art, draperies, rocking chair pads and valances.

Carousel Designs is the only baby bedding company that allows parents to design their own crib bedding, see it online, and choose other elements of the nursery to preview the room before making a purchase. The company recently  launched version 3.0 of its popular Nursery Designer®, a unique interactive design tool offering expectant parents more options than ever before for designing and decorating their nursery. Customers can mix and match fabrics and component styles, change the color of the nursery walls, choose a crib finish and pick flooring to design a virtual nursery. An expanded range of crib colors and flooring options are offered with Nursery Designer® Version 3.0, allowing customers to experience a more accurate visualization of their nursery.

“For more than two decades, Carousel Designs has been committed to providing expectant parents with products that create a stylish and nurturing environment for their babies,” Allan says. “No matter what their style or skill level, Nursery Designer® will give parents endless possibilities to make their dream nursery a reality at an affordable price.”

As they anticipated fatherhood, both Jonathan and Allan were inspired by how their wives enjoyed spending time in the design studio, playing with fabrics and creating custom bedding for their nursery. They knew if they could create the same experience online- not only the ability to design the perfect bedding but also to visualize a nursery before making a purchase -they could offer real value to their customers and more importantly, make sure that every mom gets exactly what she wants.  With combined experience in technology, ecommerce, business operations and finance, they set out to make sure that Carousel Designs provided expectant moms with the absolute best experience in decorating baby’s first room.

-Janet Muniz

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