Simple luxury, redefined.

West coast-based PAIGELAUREN BABY announces its Fall/Winter 2010 collection, inspired by cozy nights by the fire, the flush of color on autumn trees and the crisp cool of California mornings. The collection marks the season with luxurious streaky fleece, smartly striped ribs and a new snug beenie. An all-new palette includes Rosewater, Haze, Willow, Twilight and Scarlet. Designer Paige Lauren has hand-selected fabrics and colors that reflect the essence of West Coast living. The three-year-old company is known for designs where simplicity trumps excess and quality outlasts trendy in a line of signature kimonos, rompers, tees, hoodys and pants that have been called “an absolute necessity.”

-Janet Muniz