What’s a SwitchittZ?


SwitchittZ are specially made, interchangeable, embellished attachable characters and other graphic elements that kids can place right into the design of the shirt to create customized looks.

Not-quite-one-year-old Thread Adventures is a New York-based company dedicated to creating products that encourage creativity in the young and young at heart. This fall, Thread Adventures introduces a new interactive clothing experience with SwitchittZ tees, which give kids the power to not only choose a favorite look, but switch it up in different ways.

“It’s fun to see what kids come up with when they wear their SwitchittZ,” co-creators Angela Cosentino and Mary Wassner tell HCRSourceBook. They developed the patent pending product along with their husbands and lots of input from their young children. “To us, SwitchittZ are about endless possibilities – each one unique and each one more fun than the next.”

According to them, the SwitchittZ experience combines a cool activity with the state-of-the-art style of different themes featuring fun, colorful and super-cool graphics that serve as a backdrop for kids to make their own scene. “SwitchittZ” are specially made, interchangeable, embellished attachable characters and other graphic elements that kids can  place right into the design of the shirt to create customized looks. They can collect and trade SwitchittZ and wear their favorites whenever and however they choose.

Pre-washed, pre-shrunk and made from 100% cotton, each shirt comes with four interchangeable SwitchittZ, which are also sold separately. The SwitchittZ adhere easily to the shirt’s themed design with a uniquely soft, durable hook and loop fastening system.

Designed for children ages two and older, all SwitchittZ tees come in short and long sleeve styles and are available in stores starting in October/November. Thread Adventures believes that safety comes first and has implemented a fulsome testing program as required by law, including CPSC requirements.

-Janet Muniz

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