25th Anniversary of K.I.D.S.

To help celebrate K.I.D.S. 25th anniversary, check out the Kids In Distressed PSA airing on one of the jumbo screens in New York City’s Times Square through October 15. It details instructions for mobile phone users to text “Happykids 25” to 27138; this triggers a $25 donation to the organization, helping put desperately needed new merchandise in the hands of those who could use it most.

In this 25th anniversary year, K.I.D.S.’ goal for donated new product is $100 million. “K.I.D.S. is unique in its ability to reach 4.5 million children in need every year, helping them strive for a better life than they have,” says president Janice Weinman. “By tapping into the new technology of mobile phone giving, we are asking many more people to help us continue to make a difference in the future of our youth, by giving them new product, one child at a time.”

See the PSA – bigger than life – every hour, 18 hours per day  on the CBS big screen, north side of 42nd Street, between 7th and 8th Avenues. The PSA can also be seen on KIDSdonations.org and on YouTube – but you don’t need to see the PSA to celebrate with K.I.D.S. Simply make a donation – of money, merchandise, time – it’s all good!

The K.I.D.S. website offers information on how people can directly join the mission to help children in need.  The “Get Involved” section of the site has suggestions for personal and group projects such as product collection drives and fundraisers.

K.I.D.S. officially commemorates its past on December 1 during the 25th Anniversary Gala at Cipriani 42nd Street in New York.

-Janet Muniz

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