Baby Potential


Every baby has the potential to be whatever he or she wants to be.

Start here. Grow far. HCRSourceBook thinks this company tagline says it all! San Antonio, TX-based Baby Potential was founded in 2008 by Dacia Napier, M.D., a full-time radiologist and mother of two, and Allison Zeller, a philanthropist and mother of three. It’s a line of infant and toddler apparel featuring colorful career patches. The company’s core mission is to affect change by nurturing education through social marketing and community outreach.

“We think that access to education is something that America – with all its strength, should be able to provide its children through the joint cooperation of the public and private sector,” Dacia says. “Everyone has something to contribute. It is every individual’s obligation to help each other achieve it.”

Featuring classic styling and tailoring, one-pieces and t-shirts are made of 100% fine cotton, combed for softness and comfort, are durable and won’t fade or shrink. The Baby Potential signature, though, are the 12 different silk-screened career patches: Artist, Chef, Philanthropist – even Rancher – in addition to Teacher,  Doctor and of course, Rocket Scientist among other career options adorn them and they coordinate with pants, skorts, bibs and burp cloths.  The products are gender-neutral and available in six contemporary colors. Double-needle stitch detail reinforce the seams and shoulders are form-fitting. The one-pieces have a three-button style closure with premium snaps.

“My parents always stressed to me and my sisters the old adage, ‘to whom much is given, much is expected,’” Allison says, so she and Dacia give back to their community in several ways. Baby Potential has a partnership with the Family Service Association (FSA) of San Antonio establishing the Sew Circle, a group of local women trained to hand-embroider Baby Potential products for custom orders, allowing them to work from home and earn extra income. The company also donates 10% of sales to community outreach and educational programs.

Baby Potential products are available online at BabyPotential.com and on Target.com, and at select retailers. Specialty orders can be made online.

-Janet Muniz

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