ONIA First Collection for Boys

The matching father-son beachwear set is perfect for Father’s Day gifting.

Men’s swimwear brand ONIA recently launched its first collection for boys. Modeled on the popular Charles Trunk, designer Carl Cunow shrank down the proportions to create the Charlie style for boys six months and older.

The Charlie Trunk débuted at Barney’s and online at Barneys.com and Onia.com until this month. Fabric, materials and construction have been tested and approved by the Consumer Product Safety Commission (CPSC).

At Onia, we are creating sophisticated, functional style, surf side.

Onia [oh-nee-ah] -which means “ship” in the Hebrew language- is known for easy-to-wear, fast drying beachwear made with expert production techniques and attention to detail. The brand’s unique cotton-nylon blended fabric offers the kind of performance dads love … and now, little boys can love it, too.

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Pily Q Girls

Women’s swim and resort company Pily Q launches Pily Q Girls, débuting this November.

Pily Q Girls is a kids line of resort and swimwear for girls who love to dress like momma. Just like the women’s collection, Pily Q Girls uses all of the same soft European fabrics and details and also features the same sassy adult styles as cover-ups in as age-appropriate versions. Sizes run from newborn to 16 years.

The Pily Q swim and resort women’s line is uniquely created with lush fabrics from Barcelona, Spain. The design team selects quality material to ensure not only the utmost comfort, but a supportive and flattering fit. The San Diego-based company is known for having “a bottom for everyone” –with swimwear offering rear coverage in three choices: teeny, full and modest.

Pily Q Girls will be available at Barney’s New York and children’s boutiques nationwide and ranging in price from $40 – $86.

Real Kids Shades

Real Kids Shades honored by Prevent Blindness America.

Prevent Blindness America, the nation’s oldest volunteer eye health and safety organization, honors Real Kids Shades™ (RKS) with the Star Pupils™ Inaugural Partner Award, presented in recognition of the outstanding support the company provided to launch the organization’s new children’s eye health program, Star Pupils.

“We know that many parents are not well-informed about how critical quality UV protection is relative to their children’s vision,” says VP of marketing Lisa Medora. “We are now able to help educate parents on the importance of UV protection as well as provide much-needed funds to support such an important program.”

RKS designed a pair of Star Pupils-branded infant sunglasses and pledged 20% of the proceeds from every purchase to the Star Pupils’ efforts. A main component of the program is education on eye safety, including UV protection.

Even though every parent has been warned about the harmful effects of UV rays, and 82% of parents use sunscreen to protect their children’s skin, only 32% take action to protect their children’s eyes. This is especially dangerous because children’s eyes are

more vulnerable to sun damage than those of adults. Long-term UVA/UVB exposure is linked to adverse effects such as the development of cataracts, sun burning of the eyes, known as photokeratitis and macular degeneration, which scientists now believe is a leading cause of blindness in adults.

Real Kids Shades products make it easier than ever for parents to quickly and thoroughly shield their children’s eyes from what could turn into a lifetime of disease. With a complete line of sunshades that feature 100% protection against UVA/UVB rays along with shatterproof, impact-resistant polycarbonate lenses, parents now can have the protection without the hassle. The company meets the strictest American, European and Australian standards in eye protection and are CPSIA compliant. Products are also CE Certified and FDA approved for protecting children’s eyes.

Prevent Blindness America also honors The Abbott Fund, Transitions, Healthy Sight for Life Fund and VisionDirect.com with the award as well.

-Janet Muniz