Land of Looms

Safe for baby and safe for the planet.

Rinat Hegde has launched a modern, beautiful and chemical-free line of rompers, onezies and blankets for children called Land of looms.

“Land of looms was born with the intention of providing baby clothes that are made from 100% certified organic cotton,” Rinat tells me. “They are very soft and gentle on baby’s sensitive skin, clean and simple in design, and fashionably timeless.”

Organic cotton is pure, natural and more breathable, with none of the harmful chemical residue found in regular cotton clothing. The softer, thicker cloth also lasts longer because its less processed.

It’s every parents dream to welcome their precious little ones into a world that is free from all toxins and to nurture them with all things pure, just as nature intended.

Land of loom clothes are GOTS (Global Organic Textile Standard)-certified, designed and manufactured according to strict ecological and social standards. The natural color and sweet graphics that personalize each Land of looms design use non-toxic dyes and are made in fair trade factories. They’re also machine washable.

“As parents we try to make informed choices, but sometimes we get caught up with the overwhelming choices that are presented to us,” Rinat says. “When you shop at Land of looms, you are assured that all products are safe for baby and safe for planet.”

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Luna Leggings

Adorables for fashion-conscious, high-spirited young girls … and their legs!

Inspired by her daughters’ love for bright color combinations coupled with a mutual respect for flowers, trees and edible gardens, designer Jennie Hearing transformed their carefree and creative style into Luna Leggings, adding spice and whimsy to any girl’s wardrobe.

The line of organic cotton tights and leggings for girls ages 0-8 is made of high-quality organic cotton, in a wide range of colorful designs and graphic patterns that appeal to the most creative of fashionistas.

We’ve created versatile styles and hip designs that fit well and wear well- they are not your ordinary tights!

Durable and functional, styles feature footless or footed leggings -some with attached tutu skirts- in bright, bold nature and edible garden-inspired designs. “Using the perfect blend of high-quality organic cotton enables us to produce ultra-soft, long-lasting leggings,” Jennie says. “Nylon stitching and seams maximize stretch and strength, while a wide, reinforced waistband adds comfort and stay-ability.”

Jennie and her team have a close relationship with the small, family-run knitting company in India, where Luna Leggings are manufactured. “Spending time with the owners, their children and grandchildren, and sharing meals at their home in India, has greatly enhanced the working relationship and helped to create a close bond across continents,” she says. “We’ve hosted the owner’s daughter in our home; she actually dressed my girls in the very first Luna Leggings!”

Available at over 60 stores nationwide as well as Liberty in London, Luna Leggings also has a huge following from celebrity moms such as Sarah Jessica Parker, Alessandra Ambrosio, Jennifer Garner and Alyson Hannigan.

The Oakland, CA-based company donates 10% of profits to the Edible Schoolyard Project (founded by chef Alice Waters of Chez Panisse fame), dedicated to getting middle school students involved in all aspects of farming organically, then preparing, serving and eating food to teach the value of nourishment, community and the land. “We make thoughtful and conscious decisions to support and respect our environment – our kids make us more aware because every decision effects more than ourselves, and we know that our actions today effect generations to come.”

Thanks, Teri Akahoshi of Dana Dramov PR, for introducing me to Luna Leggings! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Earth Day Adorables – Knickerbocker Glory

A new category of premium children’s undergarments that encourages “the pursuit of proper fun.”

Sasha Muir, also known as She-Brit, is a British entrepreneur with a passion for dreaming up unique new businesses that scream with personality.

Case in point: butter LONDON, makers of exceptional nail lacquer, which she founded in 2005. Following that success, Sasha built a second company, Knickerbocker Glory, makers of high-end children’s undergarments that lives up to its inspiration: the independent and spirited girls of 19th century England who wore fashionable “knickerbockers” so they could defy society and do just what they wanted.

Keep Calm and Put ’em On. Made from the company’s special blend of 31% organic cotton, 65% modal and 4% Lycra, Knickerboker Glory’s unique Underouts collection is soft, comfy and fresh with newborn style – this underwear is designed to be seen.

Underouts are fun and allow girls today (and boys, too!) to explore and grow whilst encouraging their unique sense of fashion. Our motto, ‘Because I Want To…’, serves as a reminder that pursuing proper fun is essential and that being dressed appropriately is key to enjoying that freedom.

Not only are Knickerbocker Glory styles made from organic cotton, each pair of Underouts is packaged in bright, fun, sustainable packaging.

Sasha Muir, who lives in the Seattle WA USA area, enjoys assisting female entrepreneurs grow their businesses and serves on a number of consumer product advisory boards. Follow her on Twitter.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Earth Day Adorables – NurturMe

Snack healthy – from four months to four years, NurturMe helps parents feed their children better from the ground-up, with new organic dry meal pouches and toddler treats.

Austin, TX-based NurturMe, the first and only family of certified-organic, dried fruit and veggie meals, is expanding the award-winning line of organic dried baby food with 1) a 100% quinoa rice cereal alternative; 2) a new line of blended NurturMeals organic dry meal pouches and 3) a new line of bite-sized organic Yum-a-Roo’s dried fruit and veggie snacks for toddlers.

Eat Healthy. The first “stage-free” food for infants to toddlers, NurturMe’s convenient organic dry meal pouches and fruit and veggie snacks make it easy for busy parents to ensure their children are getting maximum nutrition with every bite.

“With our new expanded family of certified organic, gluten-free, non-GMO and kosher products, we’re bringing convenience, versatility and peace of mind to a whole new level,” says CEO and co-founder Caroline Freedman, who’s also a mother of two. “Just one NurturMe pouch equals countless healthy and delicious opportunities for mealtime.”

NurturMeals is the only baby food on the market designed specifically for the option to mix with breast milk, providing even more nutrients with each feeding.

NurturMeals organic dry meal pouches are rich in nutrients and super versatile. Simply mix them with breast milk, formula or water to create the desired consistency, or mix them in to toddler favorites like pastas, baked goods or yogurts for a boost in protein and nutrients.

NurturMeals Singles now come in Protein-Packed Quinoa, which is the first and only certified-organic pure 100% quinoa meal created especially for children that supports growth.

Brand new to the NurturMe family, NurturMeals Blends bring together nutrient-packed superfoods such as green kale, quinoa, squash and banana to delight developing taste buds with creative and delicious combos.

Big nutrition designed for little hands, NurturMe’s new Yum-a-Roo’s organic dry toddler snacks are made from bite-sized pieces of fruits and veggies that easily dissolve in the mouth, using a NurturMe drying process that preserves the nutrients, freshness and flavor –in a resealable pouch.

All NurturMe products are Made in the USA. NurturMe’s organic dry meals are packed in recyclable materials made with wind energy, leaving a smaller carbon footprint on our planet than the other options found in the baby aisle.

From the soil to their spoon, each earth-loving, lightweight NurturMe pouch provides added convenience and peace of mind.

Please visit nurturme.com for pricing and where to buy in your neighborhood.

Another Hilary Abbott Communications client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Adorables for Earth Day – Burt’s Bees Baby

All the natural goodness that Burt’s Bees is loved for, made especially for little ones.

Last year, Burt’s Bees® -a name that stands for natural skin care- introduced Burt’s Bees Baby, an earth-friendly lifestyle brand for babies and their moms.

Launched as a “natural” evolution of the Burt’s Bees brand, Burt’s Bees Baby has introduced an entirely new genre into the natural and organic markets, catering to the family that shops locally, buys organic and visits famers’ markets.

And you can buy it at Target.

We are building on that tradition by offering families a high quality, organic line of products that starts with babies and expands to the entire family.

Through a licensing venture with brand building and product design firm Ayablu, Inc., the line includes newborn essentials such as apparel, accessories, bath linens and gift sets, as well as skincare. And the relatively new brand seems to exude both the character and spirit of the Burt’s Bees brand, described as “whimsical, carefree and intent upon doing things in a ‘better way’ -in a way that is accessible to all.

“The Burt’s Bees Baby brand was thoughtfully crafted in the glow of the Burt’s Bees brand mission,” says Michelle Visser, Ayablu’s CEO. “We wanted to bring you a product line that would nurture children – soft, natural pieces and 100% organic. Building on a culture of caring and well being, our mission is to create a collection that frees families to relax, enjoy and revel in every moment with their little ones.”

An expert in the children’s market, Michelle has launched children’s brands for Ralph Lauren, Tiffany & Co and Lucky Kids, and help senior executive jobs with Pottery Barn Kids, Nike for Kids and others.

Burt’s Bees Baby is a high-quality, organic collection trusted almost immediately by the shopping public. In addition to e-commerce, www.burtsbeesbaby.com serves as an educational platform with original editorial content and as a forum for moms and moms-to-be. The brand is poised for growth, with plans to add apparel and accessories sizes for toddlers and children, new categories including diaper bags and gear, health and safety, playtime, seasonal offerings, furniture and other products the family.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Spring Summer 2013: TANE Organics

Inspired by the goodness of the Earth…

TANE organics’ Spring Summer 2013 collection is full of freshness, sweet shapes and delicious softness.

TANE organics makes wonderful baby things from the purest, most luxurious natural fibers ever. The comfortable construction and design details are inspired by the shape of the beautiful kimono. “Tane” is a Japanese word that means “seed,” and the color tones in the collection help make the clothing look good enough to eat! The clothes are soft, with simple lines and neat playful details.

Soft ripe oval shapes provide the ease and freedom of movement while the pocket detail reflects the functionality in farming attire. The playful racer back cutout reminds us of warm summer days and the relief in a timeless worker’s tank. Sweet apron-influenced ruffles and shapes echo the humble, authentic delivery of great design.

Nicely said.

This season’s pieces have simple silhouettes that create a perfect mix of detailing, color and elegance, made from 100% certified organic cotton grown without the use of pesticides, GOTS certified low impact dyes, Azo dioxide free, and finished in a nontoxic process.

TANE’s Kayla Bird tells me in addition to minimizing toxic exposure, eco-fabrics last longer. Who knew?

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

So Rad

Looking for cool greens for St. Patrick’s Day? How about the Natural Ninja Outfit by So Rad … in Lucky Irish Green!

Founded in 2009 by Jasmine Bashaj, Toronto, Canada-based So Rad is a creative clothing line for babies and toddlers, designed to be functional and “help in everyday parental madness,” she says. Jasmine –who is also a digital illustrator, motion graphic designer, college instructor and mom of two- started the clothing collection after fans of her popular So Rad greeting card line encouraged her to put her unique graphics on children’s clothes. So Rad is eco-friendly, parent-approved and locally made in Canada, too –from bamboo and organic cotton fabrics.

So Rad’s Natural Ninja Outfit gives your child lots of mobility in a lightweight loose outfit. The comfortable thick flat waist makes no elastic squeeze marks, bigger bum for cloth diapers. Ties instead of snaps; ¾-length sleeves and pants for those flailing limbs. Made using So Rad’s 70/30 bamboo/cotton mix, triple stitch cover seam (to keep rippling muscles contained). Comes in a reusable cotton ninja bag. Wash in cold and tumble dry low or hang to avoid shrinkage.

Known for its UV protection and antibacterial properties, bamboo fabrics are naturally hypoallergenic, good for the environment and super soft on baby’s skin.

So Rad Gives Back. For every Natural Ninja Outfit sold during the month of May 2013, So Rad is donating $3 to the Sick Kids Foundation.

Another Pink Pearl PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact mepink today!

Wild Dill

This California-based retailer features organic, natural, fair trade clothing, toys and bedding for little ones.

Find a large selection of cool, unique toys and organic, colorful clothing for children at Wild Dill. Toys, wooden cars, puzzles, trains, doll houses, recycled plastic trucks, knit toys, organic dolls and stuffed animals -Wild Dill carries over 50 brands including Sprig Toys, Green Toys, Earth Friends, Kate Quinn, Speesees, Cotton Monkey and Under the Nile.

Wild Dill started with my son Dylan, an amazing little guy who loves water, books, bugs, outside and strawberries, who has inspired me to start a store that reflects his sense of curiosity and wonder for everything that is natural and wild.

-Jennifer, wife and mother of wild men

Wild Dill carries only natural, organic, fair trade, Made in the USA and Europe, or recycled clothing, toys, bedding and furniture for babies and toddlers.

The company also has a wish lists and baby registry, seasonal gift wrapping, and free shipping for orders over $65. Jennifer also offers an affiliate program for retailers.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Heaven Sent Infant Wear

Four-year-old children’s wear designer finds success with babies, books and The Bible!

California-based Heaven Sent Infant Wear designs children’s clothes that offer what they call “a spiritual reflection.”

The owners – one is a grandmother to 12 and the other is mom to her daughter- share the belief that a child is a gift from God. “We began designing infant apparel that we believed could share that belief and warm the hearts of mothers everywhere.”

With that, Heaven Sent offers 100% cotton and organic cotton bibs, rompers, gowns, onezies, jumpers and more, all adorned with unique quotations from the Bible, such as Fearfully And Wonderfully Made (Psalms 139:14), favorite childhood prayers, the signature message Heaven Sent and others.

Bookstore Love. Heaven Sent began by selling their designs at local baby expos and mother-baby shows, and then a local bookstore fell in love with the brand, carrying it in the store. “Last year, we did the International Christian Retail Show (ICRS) in Atlanta, Georgia, where we were picked up by eight new bookstores,” they tell me. “Earlier this year, we were picked up by Berean Christian Stores, and now, Heaven Sent is sold in 26 stores total.” And counting, for sure.

A Wink and a Prayer. I think the makers of Heaven Sent say it best:

Our product not only shares a message but is bright, fun, excellent quality and very cute.

I’m all for cute and I’m all for a little reflection, too.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Punypixel

Peculiar name, profound promise.

Eco-cool and especially hip, Punypixel™ is a brand of 100% Global Organic Textile Standard (GOTS) certified organic baby clothing, bodysuits, rompers and kimonos ranging from newborn to 4T. Which makes them incredibly soft.

And they’re obsessed with spreading their puny footprint in a big way.

Punypixel garments are manufactured and printed with absolutely no harmful chemicals.

Founded in 2011, the core belief at Punypixel is a commitment to social change, including funding organizations that empower children and building strong ties within our communities. For every purchase you make, Punypixel gives one dollar to a selected organization committed to empowering children. And every four months, the company features a new company to care for.

We take pride in partnering with manufacturers and suppliers whose business ethics are aligned with ours: high quality products crafted with high social responsibility.

The Puny Promise. The company promises Punpixel products are Super Soft, Super Pure and Super Socially Responsible.

And there’s nothing puny about that.

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!