Swimwear and Sun Protection

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Shēdo Lane


Welcome to the SwimZip Family!

The SwimZip family of products has been working to develop a sun protective apparel line that focuses equally on sun protection, comfort and fashion. So, they couldn’t be more excited about introducing Shēdo Lane.

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Shēdo Lane is a luxury sun protection apparel brand that captures the perfect blend of form and fashion. The sun protective clothing utilizes the highest rated, UPF 50+, UV sun protective fabric in complimenting styles. Whether it is a morning walk on the beach, a playdate at a favorite playground, an afternoon cup of tea on the patio or drinks with friends around the pool, Shēdo Lane keeps you covered from the sun’s rays – so you and your family can indulge in the sun and get on with living your dreams!

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UV Fashion All Year Round

Skin cancer is the most common form of cancer in the world. One bad sunburn can have life-long effects, so keeping your kids sun safe at a young age is so important.

For family-run Shēdo Lane, skin cancer is a big concern for the company due to personal experience. Shēdo Lane is designed, tested, worn and embraced by them; they are dedicated to producing the best quality sun protection clothing possible – the kind of stylish sun protective apparel we all want protecting our children, family and friends.

Shēdo Lane also believes in giving back, donating 5% of net profits to non-profit skin cancer fighting organizations. “We know firsthand the ubiquitousness and danger of skin cancer and are working to protect people from it and help cure this terrible disease,” they say.

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As Seen on ABC’s Shark Tank

SwimZip makes UPF 50+ Sun Protective Clothing like baby, women’s and men’s rash guard swimwear and cover-ups; long sleeve sun suits and sun hats; men’s, women’s, toddler’s and baby’s sun protection swim shirts, swimsuits and zip rashguards; and SwimZip Round and Circle Towels.

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Muddy Feet Boutique


Vintage-Inspired Swimwear Handcrafted in Texas

Jessica Sherrill’s traditional and trendy clothes caught my eye five years ago, when she was just starting Muddy Feet Boutique. Now, I’m looking at her fabulous lookbook full of modern vintage-inspired swimwear.

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“Muddy Feet has grown and is focused on responsibly manufacturing high-quality swimsuits that are modestly cut, but still fashion forward,” she tells me.

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What A Delight

The fun, sassy swimwear for girls and young adults in sizes 2-12 sports collections with names like Rebel Belle, Bathing Beauty, Flouncy Bikini, Flapper and more. Bikinis, boyshorts, one-piece and two-piece styles are offered in a large array of fabric combinations, such as Boho, Mermaid, Cotton Candy, Victory Garden, Vintage Boardwalk and Anchors Away. Ruffles, bows, matching headbands and hairclips are definitely all that.

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Contact info@muddyfeetboutique.com for the new 2017 Lookbook and see for yourself.

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GrassHopper by Cozey7


Sun protection that comes from the warmth of the Colorado sun.

Colorado-based Cozey7, designer/manufacturer of the TrailHopper, is introducing the GrassHopper, a one-piece sunsuit that provides breathable, long-lasting UPF 50 protection that doesn’t deteriorate after repeated laundering.

“This summer we designed the GrassHopper to keep kiddos from getting sunburn without using the chemicals, which so many are allergic to,” Jill Winckler, Cozey7 founder, tells me. “The fabric we use is UPF50, made with a tight weave and crushed seashells. No chemical is added to the fabric. There’s nothing to wash off.”

With natural anti-microbial properties, the lightweight GrassHopper also keeps little ones cool and is quick drying. Reversible foot cuffs cover little toes while seated in backpacks and strollers, and hood covers exposed heads. Stuff sack and Camp USA carabiner included.

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Pre-Order Now. Visit the Cozey7 booth PV2043 at the Outdoor Retailer Summer Market August 5-8, 2015 in Salt Lake City, Utah for a look-see at the new GrassHopper as well as the specialized protection of Cozey7’s other apparel, the TrailHopper and the Caribou.

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Konfidence


Europe’s leading designer/manufacturer of award-winning premium protective swimwear makes its American début in more than 94 buybuy BABY stores nationwide and online at www.buybuybaby.com.

Now available in America. Founded in 1998 by Andrew Regan, a UK-based doctor and dad of five, Konfidence is designed for healthy, happy, confident kids. The company makes a complete range of award-winning, color-coordinated protective swimwear and accessories for youngsters from birth to seven years. The Konfidence™ collection also extends to UVPF sun protection clothing and wetsuits for children up to the age of 14 years.

Working with experts in the swimming industry, we have created the most comprehensive, dedicated baby and children’s swimwear range available on the market. When dealing with the safety of babies and children in water, it is important that we continue developing our established and much loved products and bring new items to market that parents and caregivers will want to use.”

– International Sales Director Dan Allen

052814_Konfidence_BabywarmaLook for the Babywarma™ Neoprene Swimsuit, specially designed to keep baby warm while in the water while providing 100% UV protection on covered parts. The One-Size Aquanappy Swim Diaper provides superior protection at the beach or pool. Paddler™ Socks are the perfect solution for protecting little feet from hot or cold surfaces, sharp items and more. The Aquaband with Earplugs keeps water out of baby’s ears. The soft, neoprene band acts like a splash guard while the silicone ear plugs provide an extra level of protection. For busy parents, the lightweight Roll & Go™ Babychanger by Konfidence™ makes diaper changes anywhere a breeze. The Warma™ Neoprene Wetsuit is the perfect learn-to-swim gear made from flexible neoprene, providing warmth in and out of the water, while also allowing freedom of movement. Adjustable shoulder straps allow for growth and ensure a snug fit.

052814_Konfidence_USA logo“Whether it’s for baby’s first swimming lesson, a splash around the pool with mom and dad, a beach holiday or children of any age learning to swim, we have the products to make it all an enjoyable experience,” Dan says.

Reinventing Floatimini


092613_floatimini_07A popular children’s swimwear line returns, for girls only.

092613_floatimini_03Five years ago, Erie Chang and Sehee Kim dreamed up Floatimini, a fashionable clothing line focused on swimwear that inspired both girls and boys to have their own dreams. The bright colors, playful prints and unique patterns helped Floatimini to stand out from the rest, expanding from swimwear to a full complement of resort wear that included hoodies, wrap skirts, sun dresses, shorts and t-shirts.

092613_floatimini_04Now, these two Moms, designers, artists –and friends- are staying true to their original signature, re-introducing the brand to focus solely on girls ages six months to eight years.

Floatimini produces sophisticated, high-quality swimwear using the brightest technology: heavier weight, quick-drying fabric, ultraviolet and antibacterial protection and SPF-50.

092613_floatimini_01Find Her Beach. Erie and Sehee travel the world for the latest in trends, innovations and perspectives on what makes beachwear the best. Their goal is to create “the perfect pool print” -bright colors, up-to-date style, vintage sensibility, cute ruffles, sophisticated details and trims.

092613_floatimini_09In addition to stunning swimwear, these beach-loving designers also plan to feature bright cotton knit dresses in the 2014 collection.

  • Thanks to Daniela Vitali of DV REPS for re-introducing me! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Dots on Tots


Head gear for babies and toddlers made from 100% all-natural, certified organic cotton.

Do you realize? Newborn skin is often very sensitive and needs to be protected –from the sun, potential allergic reactions and other environmental factors.

That’s why Dots on Tots was born – to help new moms everywhere take the best care of their child’s beautiful skin.

071813_DotsOnTots_05“An important aspect of keeping children healthy is to protect their ears, and this is what led me to design the unique ‘aviator’ hat,” says owner/designer Olivia Entin. As a mother of two who knows the importance of natural, comfortable clothing for babies, Olivia’s innovative hat design features flaps that protect infants and toddlers from cold weather and wind, as well as ear, nose and throat infections. In addition, special ear protection hats feature inserts that help reduce noise by 50%, shielding infants and toddlers’ delicate ears from loud sounds.

Made in the USA. Olivia holds a Master’s Degree in fashion design and technology, an d understands that children are usually more sensitive to synthetic chemicals -which is why Dots on Tots knotted hats, reversible sun hats and special ear protection hats are Made in the USA from organic cotton, organic cotton fleece and merino wool manufactured in the USA. All hats are eco-friendly, breathable, irritant-free and non-allergic.

071813_DotsOnTots_packagesIn addition, Dots on Tots hats are absolutely seamless for extra comfort, double-layered and feature adjustable soft Velcro closure on the flaps. Available in sizes infant to 4T; purchase online at www.dotsontots.com.

  • Thanks, Candace Disler of 5WPR.COM for introducing me to Dots on Tots! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

 

Children’s Eyeworks


This online boutique specializes in stylish eyeglasses and sunglasses for infants, kids and teens.

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052813_ChildrensEyeworks_DivinaHeleneDivina Helene comes from a long line of eyecare professionals. In addition to being an optician and stylist, her family’s company, Rims & Goggles of San Francisco, CA (RGSF), has provided eyeglass wearers in the Bay Area with excellent service and stylish self-expression for almost 40 years.

When you see the smile of your baby seeing you clearly for the very first time, you will know the indescribable joy of my work.

052813_ChildrensEyeworks_02Now, Divina is introducing Children’s Eyeworks, a niche online shopping experience offering eyewear designed specifically for children and teens that is colorful and fun, durable and well-made … not to mention fashionable and very self-expressive!

“I am committed to filling your child’s prescription by highly-skilled opticians at the labs at RGSF,” says Divina, who’s also mom to one stylish little boy. “We bring you the latest and greatest in infant and children’s eyewear from all over the globe, available for purchase right here.”

Taking care of your child’s eyes is pretty important, so why not choose a pretty stylish solution? Seeing is believing!

Froufrou & Company


From “America’s Finest City” comes a new girl’s swimwear line for summer.

050113_Froufrou&Company_01Selena and Analia Reif tell me they’ve always had a fancy for frills and a knack for design. They’re both very passionate about their new venture together, Froufrou & Company, a chic brand of baby swimwear for girls ages newborn to four years.

Our bathing suit designs are for the un-apologetically girly-girl with a love of fun, frills and fashion.

Made in the USA. The high-quality swimwear includes handmade touches and whimsical details that make the suits truly couture. The San Diego, CA-based Froufrou & Company baby swimwear is designed and manufactured by the sister team in Southern California. From linings in contrasting colors and patterns to hand-sewn bows adorning all the suits, their high standards for craftsmanship, as well as attention to detail and an eye for design set Froufrou & Company girls swimsuits apart – fur shur.

050113_Froufrou&Company_03Included in the Summer 2013 collection are one-piece swimsuits, bikinis, swim caps and headbands, to add charm and nostalgia. The swimsuits are available in a range of sizes from 0-6m to 3-4T. Accessories are available in all sizes.

Purchase online at upscale boutiques. All items in the collection are ready for immediate delivery to retailers for the Summer 2013 season. Retailers can contact wholesale@froufrou.co.

050113_Froufrou&Company_02Froufrou & Company celebrates the innocence and girliness of childhood with posh swimwear that is unparalleled both in style and quality.

One Dynamic Duo. As little girls Selena and Analia were inseparable, and found many outlets for their creative energies; one of their favorite pastimes was playing dress-up in their mother’s most glamorous skirts and scarves.

050113_Froufrou&Company_logoReminiscent of their childhood days, the sisters created Froufrou & Company out of a love of all things sweet in life. Their collective degrees in economics, fashion and graphic design make them one dynamic duo ready to make waves with their design début this summer.

UV 50+ Ultra-hip SwimZip


Swim shirts with SPF 50+ and a full length zipper make sun protection so easy for parents and kids.

The beauty of SwimZip, the new sun protection brand from founder and president Betsy Johnson, is that this cute and fashionable swimwear is so easy to get on and off, it’s no longer a hassle to get the very best in sun protection for your child. And this beauty battles a beast: those super-harmful UV rays.

SwimZip is an easy-on, easy-off UV 50+ protective swim shirt for children, featuring a full front zipper, no-pinch zipper flap, sewn-in protective collar, tagless neck and flat seams for comfort. Oh, and did I forget to mention that SwimZip’s material is chlorine resistant? It is.

My #1 goal is to keep children safe from the sun by getting a SwimZip into every child’s household around the world!

The new 2012 collection is inspired by Betsy’s honeymoon last summer. “My husband and I vacationed on the island Moorea, right off Tahiti,” she tells me. “We spent hours on the beach, snorkeling and kayaking around the lagoon. I fell in love with the rich colors of the green trees and mountains, the multicolored blues of water, the reds and purples of the coral reef. I knew that the new SwimZip colors would have to be as rich and powerful as the colors I saw on our honeymoon.” And indeed, they are.

Swimwear All Day Long. Betsy also decided to include matching bottoms for 2012. “I knew parents loved having matching bottoms and tops for swimsuits, so I’ve made SwimZip a swimwear outfit kids can wear all day long.”

When Betsy was 26, she was diagnosed with skin cancer, after years of playing outdoors while growing up in Kansas. “Just one significant sunburn as a child can have long term effects,” she says. “I wish I would have listened to my Mom back then and lathered up with sunscreen.” Now, Betsy has made it a priority to educate children and parents about the dangers of UV rays.  She offers information about UV awareness on the SwimZip website, too.

Zip-A-Dee-Doo-Dah. The original idea for SwimZip swimwear came with a complaint. Yep – Betsy’s brother was always complaining his daughter Maryella hated taking on and off her swim shirt just as much as she hated having sunscreen applied to her body. So … “With a pair of scissors, I cut Maryella’s swim shirt down the front and fastened it back together with safety pins,” she says. “All of a sudden, the shirt was a breeze to take on and off.  In fact, Maryella could do it herself.” (Cool name, don’t you think?) Thanks, bro – for inspiring Betsy to turn those safety pins into easy-peasie zippers.

SwimZip perfectly blends my loves of fashion, function, health, and kids.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

The Eyes Have It


Protection for kids’ eyes is fun, stylish and oh-so-effective.

When it comes to us humans, no one can deny that we are sun worshippers. Some statistics point out that about half of the total time we spend outdoors occurs in the first 20 years of our lives. And the human eye is 10 times more sensitive to harmful UV rays than our skin – reason enough to protect young eyes as aggressively as we do their bodies.

Thanks to these innovative companies, it’s no problem.

In my practice, and in the medical literature, I see that many eye diseases are linked to chronic, cumulative sun exposure.  It’s important to be proactive and protect kids’ eyes with sunglasses.

 -Mark Silverberg MD, Pediatric Ophthalmology

Where Fun meets FunKtion. funKshades is the first line of sunglasses for children with snappable, interchangeable, collectible, tradable charms. Founder Candy Hendrick created the company after learning her daughter Katherine was even more vulnerable to harmful UV rays because of a permanent birthmark on her eye. The “K: in funKshades even stands for “Katherine,” and the fun concept of personalizing sunglasses is inspired by her, too.

As parents, we smother our children with sunscreen, but we often forget to protect their sensitive, precious eyes.

Not only will kids love decorating their sunglasses with these whimsical charms, parents can feel good knowing that the sunglasses themselves provide 100% UVA/UVB polarized sun protection. 

Just for Kids. Real Kids Shades are designed exclusively to fit a child’s face properly, and are shatterproof/impact-resistant, too.  Made from durable, quality materials to ensure 100% of harmful UV rays are blocked, the folks at Real Kids Shades have worked with pediatric opthalmologists for optimal fit, comfort and safety. With a goal of having children’s shades viewed as a year-round necessity, the company hopes to educate the public on common misconceptions that can lead to permanent eye damage.

The truth is, wearing cheap toy sunglasses can actually do more harm to a child’s eyes than not wearing anything at all. Shaded lenses without 100% UVA/UVB protection will relax pupils, causing them to dilate and let more harmful radiation into children’s eyes.

-Real Kids Shades vice president Lisa Medora

Real Kids Shades’ collections -My First Shades, Flex Shades and the new Flex Duo Shades- are CPSIA compliant, CE Certified and FDA Approved to provide 100% UVA and UVB protection.

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