Branding & Special Promotions

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Bestaroo


Bestaroo’s new holiday collection is here!

Bestaroo‘s new winter wonderland-themed mommy & me pajamas give back all profits to the Canines for Disabled Kids scholarship fund, which provides scholarships of up to $5,000 to children 18 and under who are receiving service dogs. Your purchase will help to increase independence for children with disabilities and their families by supporting the creation of child-canine service teams. The scholarships offset the cost of dogs for kids with physical or psychological disabilities. One hundred percent of the donated funds will go toward scholarships, which are rewarded quarterly to children across the country.

The happy snowmen and snowflakes print pictures here is designed by six-year-old Isla, winner of their recent drawing competition.

Known for the “yummiest, softest, most cozy fabric to touch baby’s skin,” Bestaroo’s buttery-soft pajamas are made of the breathable and sustainable fabric, Tencel Modal).  Baby loungewear for newborns up to 24 months retails for $28 while women’s styles retail for $48. Available online at www.bestaroo.com.

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My Singing Monsters


Get ready for plush toys, home décor, collectibles and electronics accessories!

My Singing Monsters is a beloved, critically acclaimed game on the App Store and Google Play, with more than 70 million players worldwide. The free-to-play family-friendly title explores rich and intriguing worlds as players engage in discovery, creativity and delight by breeding and feeding Singing Monsters to build unique melodies.

My Singing Monsters is produced by mobile gaming company Big Blue Bubble. For more than 10 years, Big Blue Bubble has been creating fun, innovative, engaging and award-winning games that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble’s commitment has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA and IGN for economic growth, people’s choice and editor’s choice, respectively. My Singing Monsters.is the studio’s top-grossing flagship franchise.

Big Blue Bubble, partnering with Vancouver, Canada-based multimedia entertainment company Wind Sun Sky and The Walking Dead producer Skybound Entertainment, has licensed the My Singing Monsters gaming app property to FanWraps Inc. to produce a line of automotive, home décor, collectibles and consumer electronic accessories.

In addition, the troika has also licensed My Singing Monsters to Commonwealth Toys to produce a complete line of plush toys in all sizes for the global market.

Everyone involved is thrilled.

“With their strong fan-centric pop culture licenses, we know FanWraps will deliver quality products for our brand,” says Catherine Winder, CEO of Wind Sun Sky and producer of the game’s animated series. “We’re also excited to bring our plush toy program to life for our fans and collectors by working with Commonwealth Toys.” Catherine is known for her work at LucasFilm and on The Angry Birds Movie.

My Singing Monsters has a significant library of user-generated content with over 150 Million views on YouTube, which gives FanWraps a large audience to reach with collectibles. An automotive wrap and decal company at its inception, FanWraps has moved into the consumer electronics, home décor and collectibles market, producing a wide variety of product types customized by a licensed property and specializing in new category development.

“We’ve been keeping our eye on this property for a while and see incredible retail toy and collectible potential for both the game and future animated series,” says Alec Kessler, Executive Vice President of Commonwealth. “This brand has an enormous following and massive fan engagement.” Commonwealth Toy’s portfolio includes properties such as Angry Birds, Sponge Bob, JoJo Siwa, Paw Patrol, Fingerlings, Smooshy Mushy and many more.

The first FanWraps merchandise will be introduced for the 2018 holidays while the first Commonwealth Toys characters will also roll out in time for the 2018 holidays, offered through e-commerce and at select retailers. The plush toy line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters.

These deals are brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.

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Get Up and Go!


pediped® collaborates with The Nik Naks to encourage summer adventures for kids.

This summer, award-winning children’s footwear brand pediped® is collaborating with The Nik Naks on an original song and music video that encourages kids to enjoy summer adventures.

The original song “Get Up and Go” follows the adventures of two friends as they take a trip guided by their own imaginations. Equipped with pediped’s shoes from the Adventure Line, they are prepared to explore any terrain, from distant planets to their own backyard. The music inspires children to stay active and explore the world around them. The water-safe, rugged and machine-washable shoes in pediped’s Adventure Line, which has 11 new styles for 2018, are ready to go wherever exploring feet can take them.

The full “Get Up and Go” video can be viewed on www.pediped.com/theniknaks and the song or full album can be downloaded on TheNikNaks.com. Purchase of the album includes a credit on pediped.com equivalent to the cost.

Las Vegas-based musicians Sam Lemos and Jean-Francois are the duo The Nik Naks, the band that imagined this music-based multimedia project appealing to both parents and their children. As dedicated fathers, their combined passion for both music and family life inspired them to expand into the world of kids’ music. Both Sam and Jean-Francois are songwriters, multi-instrumentalists and professional musicians. Their professional credits include playing with Boyz II Men, Cirque Du Soleil, Matt Goss and Noel Gallagher. They are also involved in many original projects in the burgeoning Las Vegas music scene.

The pediped® Spring/Summer 2018 Adventure Line is now available for purchase online at www.pediped.com and in select retail stores.

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RockEase


Introducing the First Portable Rocking Chair Solution 

Now available for pre-order, RockEase is the first compact, easy-to-use and portable rocking chair solution that quickly converts any standard four-legged chair into a rocking chair. Taking an average of 90 seconds to install, RockEase is the perfect solution for parents needing easy access to a rocking option at home and while traveling.

The lightweight yet sturdy RockEase easily slips into a standard diaper bag or large purse, making it ideal for homes where space is at a premium and for families on the go. Soothing, nursing and rocking children while visiting grandparents and extended family is a breeze with RockEase.

While many baby gliders can cost thousands, RockEase is a budget-conscious solution for families and businesses -including hospitals, doctor’s offices, hotels and more- seeking a rocking option for guests.

Founder and mother of two Jenna Zielbauer creates RockEase after she struggles with traveling and overnight visits where a rocking chair is not readily available. Rocking is an integral part of her first daughter’s bedtime, soothing and bonding routines that very quickly becomes a necessity. When her second child is born, she suffers from postpartum depression and anxiety. Rocking is the only solution that helps her emotional wellbeing when dealing with her son’s consistent crying bouts throughout the day. After extensive research resulting in no real solutions, Jenna decides to fill the “traveling rocking chair” void with RockEase.

Weighing approximately five pounds and measuring 36-inches long when assembled, RockEase is made of heavy-duty, neutral-colored plastic material that holds a maximum weight capacity of 400 pounds. Safety-tested and patent-pending, RockEase accommodates any standard four-legged chair without additional equipment or adaptors. No extra tools needed.

How It Works

Grab RockEase from your closet, diaper bag or luggage, simply slide the rails together and secure to a chair using finger-friendly safety knobs. Staying at a hotel where a four-legged chair may not be readily available? Call the front desk and kindly ask for a dining or banquet chair to be brought to your room. RockEase can be assembled and installed in as little as 60 seconds, so you’ll be rocking in no time.

To learn more about RockEase and pre-ordering, visit www.rockease.com

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Talula Little


Namaste – A yoga-loving organic baby wear company.

Talula Little is an ethically motivated, family run business that just introduced the first of its GOTS-certified organic cotton baby wear – a fun collection of bandana dibble bibs that features adorable yoga-inspired illustrations and graphics. In fact, the company’s mission is to make beautifully handcrafted baby clothes that are comfortable and fun to wear.

“Our first project combines all the things we love the most – practicality, a holistic lifestyle and ethical mindfulness,” Lisa and Aviv tell us. “We are so excited that we couldn’t help ourselves and have included some poses inspired by our own little yoga baby!”

Every time you purchase a Talula Little product, you are supporting the production of organic clothing, encouraging its growth and actively contributing to a better and more sustainable world. That’s because Lisa and Aviv buy directly from co-op organic farmers in India in full compliance with Global Fair Trade practices.

“We have a toddler girl and everything we do is to empower her future. We firmly believe in organic production. It is so vital to the sustainability of our planet and for the next generation.”

Lisa and Aviv also believe that a healthy and positive lifestyle is the key to living well. Through practicing and teaching yoga, sensible eating and being mindful to use ethically sourced products wherever possible, they aspire to be extremely conscious in how they manage their daily lives – even as new parents.

“We all strive to give our little miracle-bundles only the best we can in life. However, this is often quite expensive and inevitably out of reach for some. Of course, there are countless cheap and cheerful baby products out there to cater for struggling parents. But in our experience, cheap and cheerful comes with a cost of its own – inferior quality and longevity sacrificed for price and profit.”

Lisa and Aviv dreamed about contributing to the community in some way and raising their own bundle of joy gave them the push to finally grow “a small business baby,” Talula Little. “We are so proud to say that our products are not only fun and comfortable to wear, they are ideal for a baby’s soft, delicate and developing skin, especially Eczema sufferers.”

New collections coming soon.

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Let Them Eat Candles®


Premium chocolate candles to light up birthday cakes and celebrations. Why didn’t somebody think of this sooner?

Rather than messing up a gorgeous cake with drippy wax candles, why not top it with delicious chocolate candles?  You can not only light them, you can eat, too!

Thanks to the clever chocolatiers at Let Them Eat Candles, you can top your party cakes and cupcakes with premium milk or dark chocolate candles, festively decorated in your choice of 12 colorful candy designs.

Can you really light them?

Yes. Each candle has a short paraffin-coated cotton wick that burns just long enough to sing “Happy Birthday” or cheer the guest of honor. Blow out the candle, remove the (cooled) wick and enjoy some premium chocolate.

Let Them Eat Candles® are the delicious exclamation point for every celebration.

These edible artisan candles are the brainchild of mom Loree Sandler. During one of her children’s birthday parties, she finds herself fixated on the wax candles melting onto the cake – and decides right then that a candle renovation is in order.

“I’m trained as an architect, devoted to details, and birthday candles were ripe for revision,” Loree says. “Thus began my journey to improve upon a tired tradition. Thank you for joining me in this quiet revolution. Shine on.”

Loree’s chocolate candles are sold three to a box (representing the past, present and future), available on www.LetThemEatCandles.com. They make great hostess gifts and gift toppers; look for limited-edition holiday patterns. Not for birthdays only, custom chocolate candles are available in quantities for corporate anniversaries, weddings and other occasions.

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Little Hippie


Good Art Is Everything

Under the direction of founding artist Taylor Swope, lifestyle brand Little Hippie creates art you and your children can wear, enjoy in your home or send to friends and family. In her words,

We are adventurers, cosmic explorers, radical dreamers, and flower children. 
We are creatures made of love and we make the world our playground. 
We are artists, crafters and designers; every day creators.

Founded in October 2002, Little Hippie is known as a community voice, fostering creativity to nurture the magic inside all of us, at any age. As a long-time licensee of the Grateful Dead, Little Hippie has an expert understanding of a devoted fanbase, establishing a genuine connection with them as well as new fans who share their stories and are looking for new merchandise.

Little Hippie & The Jim Henson Company

Recently, The Jim Henson Company signed Little Hippie as apparel and home goods licensee, to create new lines of merchandise featuring beloved classic brands Labyrinth and Fraggle Rock. The lines include infant and toddler apparel, adult apparel, accessories and home goods for direct and online sales, as well as selected specialty and mid-tier retail locations nationwide. Apparel sizes range from infant, toddler and youth with coordinating adult styles. The home goods line will include Little Hippie’s signature woven cotton blankets, fleece blankets, tapestries, bed linens, posters; the accessory collection will include pins, tote bags and hats.

“As someone who grew up watching Fraggle Rock,” Taylor says, “I can attest to how much these characters mean to our existing customers who already want to pass on to their children Jim Henson’s valuable lessons of friendship, understanding of others and interconnectedness. No other creator aligns with our company values more, and I am thrilled to have the opportunity to learn from Henson’s imagination through developing art from his characters.”

The collection launched this past July at the Museum of Pop Culture’s retrospective Jim Henson Exhibition in Seattle. Products are now available at LittleHippie.com with further retail placement throughout Fall 2017.

“Fraggle Rock was created to encourage and celebrate acceptance, tolerance and diversity in the world. Little Hippie is a perfect partner, sharing these core ideas and bringing a uniquely creative vision to these new merchandise lines,” Nicole Goldman, Executive Vice President of Marketing and PR for The Jim Henson Company, says. “Fans will dance their cares away with Taylor’s imaginative designs and products that reflect the joy and irreverence of this beloved brand.”

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cuddle + kind


Together, the company + their customers have given 1,151,798 meals to date.

If you enjoy social media, you’ve probably spied the fabulously adorable posts from cuddle + kind. The company makes ethically produced, hand-knit dolls that help feed children.

Every cuddle + kind product you purchase will provide 10 meals to children in need. “Our goal is to provide one million meals a year,” says Jen, Derek, Ethan, Brooke and Rachel Woodgate – the family behind cuddle + kind. And they have.

Reflection of Values

The Woodgates started cuddle + kind to reflect their values. The parents have a background in health, and recognize the crucial role nutrition plays in a child’s development. “As parents, we believe all children should have enough food to eat and the opportunity to thrive,” they say. So they created cuddle + kind to make a difference.

Not only does the purchase of one doll provides 10 meals to children in need, each doll is lovingly handcrafted by incredible women artisans in Peru, providing them with a sustainable, fair trade income. “We’re proud that our dolls are made with natural, high-quality cotton because it’s important to us that they’re safe, soft and cuddly.”

Look through The Giving Book, cuddle + kind’s 2016 annual giving report, and you’ll fall in love, too.

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Mosey Handmade


Celebrate Childhood. Make Memories. Repeat.

Jes Mosey is the mind -and the maker- behind Mosey Handmade, a beautiful collection of keepsake crowns, hats, buntings and party supplies for babies and children handmade in the spirit of childhood. “Bringing beautiful touches to your birthday party to mark this special moment with you and your child is our specialty,” says, Jes, “So let’s celebrate in style!”

Whimsical, easy-breezy Birthday Parties

Let Mosey Handmade take care of those birthday party details that are difficult to accomplish during your hectic, everyday life, yet make this moment with your little one special. Each creation is assembled in her studio and sewn by her take-home seamstresses, who get to work from home.

Jes has built a great relationship with her vendors and sources materials responsibly with you and your children in mind. Wool is made in New England in a factory that’s been producing wool felt for over 100 years. “It’s the finest around,” Jes says. “Durable and soft and never scratchy.” The ribbon is sourced from France -the prettiest grosgrains, the most luxe-y satins and the most intricate woven patterns.

Check Mosey Handmade out on Esty, too.

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K.I.D.S./Fashion Delivers = Delivering Good


This Mother’s Day, Honor a Woman Who Inspires You. Make a Donation in Her Name to Delivering Good (formerly K.I.D.S./Fashion Delivers)!

Help us make this a memorable Mother’s Day by honoring a special woman in your life with a donation that will help Delivering Good offer hope, dignity and self-esteem to millions of people in need. Your donation, of any amount, helps provide much needed essentials -including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items- to women, children and families touched by poverty or natural disaster.

Submit the name of your inspirational woman here.

The national 32-year-old charity will add both your names to the 2017 Women of Inspiration Honor Roll that will be displayed at the Women of Inspiration Luncheon, which honors three leaders in the licensing, wholesale and fashion community.

June 7 a Big Day for People In Need

Not only will the Women of Inspiration Luncheon take place on June 7 in New York, the charity’s name change to Delivering Good will be complete. The new website, www.Delivering-Good.org, goes live! Helping to celebrate the milestone will be the luncheon honorees, fashion designer Tracy Reese, Gaye Dean of Target and Lana Todorovich of Ralph Lauren. Delivering Good’s social media sites are now live: @DeliveringGood on Facebook, Twitter and Instagram. The charity’s current website (www.DonateProduct.com) will provide updates on the renaming progress until the switch on June 7.

Delivering Good is the new name for the national charity formerly known as K.I.D.S./Fashion Delivers, and launching a new era of reaching millions of individuals challenged by poverty or natural disaster. For 32 years, the charity has helped millions of kids, adults and families affected by poverty and disaster resulting in over $1.6 billion of donated product that has been distributed through a network of community partners. In 2016, nearly 400 companies donated approximately $200 million of new apparel, accessories, shoes, home furnishings, toys, books and other useful items, distributed by more than 500 community partners to people in need. The name change reflects both new and continuing efforts to fight poverty and tragedies through the gift and delivery of new products. The models for helping others are changing nationwide and worldwide, and the re-launch will allow Delivering Good to better communicate its mission of delivering hope and dignity to people in need through community nonprofit partners.

“As our charity has evolved, we wanted to have a name and brand that could be embraced by our product donors, our financial donors, our community partners and the broader audience of consumers,” says Board Chairman Allan Ellinger. “Our programs are expanding to include donations and drives by children, company employees, community groups and more. Recently in Los Angeles, our staff was on the ground Delivering Good by personally handing out sandwiches and new socks to homeless men and women. At the other end of the spectrum, we have brands like BOBS from Skechers, who are Delivering Good by donating 8.4 million pairs of children’s shoes over the past six years, with another million pairs this year.”

Delivering Good receives high ratings from a number of organizations for low overhead and the ability to help people effectively. The charity efficiently leverages cash donations to achieve its mission – for every $10 of cash contributed, over $100 of donated new product can be provided to kids, adults or families in need. Delivering Good distributes product donations through a network of community partners to offer hope and dignity.

Renowned design and branding firm of Graj + Gustavsen has developed the new name and logo for Delivering Good. The law firm of Pryor Cashman has also supported the rebranding initiative. Board of Directors Vice President Milou Gwyn led this effort in her role as chair of the Strategic Planning Committee, together with President and CEO Lisa Gurwitch.