The award-winning company introduces three engaging new lines the blend trendy with traditional cuddliness.

042314_CRTPost_Aurora_01Leading plush toy, gift and doll manufacturer Aurora World Inc. recently added three new original lines -from the eye-catching to the irresistible, Wuff & Friends is based on a proven Aurora best-selling character, while Taddle Toes and Wobbly Bobblees use oversized features to grab the attention and hearts of shoppers everywhere.

These stunning, new product lines provide our customers with a true impact at retail via excellent value, branded merchandising support and engaging consumer experiences.

042314_CRTPost_Aurora_02Wuff & Friends. “Shake the animal upside down for a fun feature that makes Wuff and his friends outrageously fluffy,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Shaggy, waggy and just plain cute, Wuff is Aurora’s best-selling sheepdog highlighting a line of eight dogs including Schnauzer, Chow, Pekinese, Poodle, Malamute, Pomeranian and Scottie. A high-pile, low-pile mix gives this plush line a whimsical, fun look that is soft to the touch.

Retailers:  Merchandise signage and product tags reinforce this messaging.

042314_CRTPost_Aurora_03Taddle Toes. “These characters encompass chunky soft bodies, endearing faces and detailed, oversized feet,” Michael says. At recent industry trade shows, Taddle Toes proved to be one of the hottest sellers as the oversized features delighted buyers who wanted a stand out plush product for their stores. The Taddle Toes line features a large variety of popular domestic, jungle and wildlife animals. “We anticipate Taddle Toes to be a long-term plush line with introductions for our ‘everyday’ and seasonal styles, as well as for baby, including adorable pink and baby blue bears and elephants.”

Retailers:Aurora’s branded display rack holds approximately 32 pieces.

042314_CRTPost_Aurora_04Wobbly Bobblees. “An innovative, impulse plush line with strong shelf appeal, Wobbly Bobblees feature darling, oversized heads that subtly wobble for an endearing head tilt at retail,” Michael says. “Plus they are extremely cute, and that equals strong sales.” Seventeen styles include a monkey, lion, elephant, white tiger, pig, cow, giraffe, cat and dogs; a spring-themed assortment with lamb, chick, bunny and frog complete the line.

Retailers: Aurora’s collateral merchandising support including a branded corrugated display and product hangtag, highlight the Wobbly Bobblees characters and product features.

Aurora showcases its products at over 50 industry trade shows each year including Atlanta International Gift Show July 8-15, 2014; showroom #784. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at For more information or to make an appointment at an upcoming trade show, visit, email or call 888-287-6722.

The Original Soft Sole brand partners with K.I.D.S. this month on a fabulous giving campaign.

Throughout April, Robeez, beloved maker of the industry-leading Original Soft-Sole pre-walker, is partnering with the equally beloved charitable organization K.I.D.S. (Kids in Distressed Situations) on a spring giving campaign. Right now, for every pair of Robeez socks purchased* at, a new pair of socks will be donated to Head Start –the federal government program that promotes school readiness in children ages birth to five from low-income families by enhancing their cognitive, social and emotional development.

Robeez and K.I.D.S. are committed to underserved children with a variety of needs, especially lack of shoes and clothing, and we are dedicated to helping the children of Head Start in any way possible, and hope to do so by starting with a simple pair of new socks.

-David McCubbin, President of McCubbin Hosiery, a Robeez licensee

041714_CRTPost_Robeez_webpage*The Buy One, Give One Sock Campaign runs until April 30 on and is expected to donate at least 1,000 new Robeez socks to Head Start through K.I.D.S.

Robeez was founded in 1994 and offers fun, whimsical footwear and hosiery with functional support for tiny feet. New York, NY-based K.I.D.S. provides new clothes, shoes, toys and books to families in underserved communities, an ideal partner for Robeez on this event.

We are so grateful for this wonderful donation program of Robeez socks from McCubbin Hosiery. Socks are one of the most requested items for donation among the many community charities with which we work. The support for low-income children in Head Start programs is especially important given the challenges faced by the families of these kids.

-Donna Charles, K.I.D.S. CEO

Two websites in one, for savvy kids fashion shoppers of all kinds!

Kindred Spirit. Whether you’re a style-minded shopping parent or a fashion-forward retail buyer, is a fabulous online find – one after my own heart. The entire site features the latest news in apparel, accessories and furnishings for infants through tweens, organized for the shopping public as well as for professionals in the children’s product industry.

041614_CRTPost_KidStyleSource_webpageThe brainchild of editorial director Tracy Mitchell, who has covered the children’s market in various editorial roles at Fairchild Publication’s Children’s Business magazine for almost 20 years, features breaking collections, undiscovered designers, emerging labels and familiar brands –for both parents and professionals- presented in a grown-up, insider-type way.

As an industry insider, KidStyleSource surveys the market and tracks down the trends as they develop. And more importantly, we’re known for presenting those trends in a meaningful way that we believe enhances the retailers’ shopping experience. Translating this curated approach from online to the show floor is designed to take the retail buying experience to the next level.”

-Tracy Mitchell

Comprehensive Coverage. The site also features merchandise by trends and by categories in easy-to-navigate sections. The style showcase ranges in price “from mass to class,” which makes visiting a great shopping experience.

Fashion director Lynda M. Johnson is a fashion journalist and stylist with 28 years of experience working for both trade and consumer publications and leads the fashion resourcing efforts for the KidStyleSource, among other things.

A division of Style Source media LLC, the six-year-old is a unique destination for both parents and industry executives to find great fashion stories.


Introducing the Fall/Winter 2014 collection.

040914_CRTPost_ZAIKAMOYA_collectionRecently spotted at ENK Children’s Club in March, ZAIKAMOYA is a children’s apparel line that appeals to the minimalist.

Pure, Versatile, Essential. Crafted in small editions, the clean, simple designs are made from high-quality, durable, natural fabrics like organic cotton in neutral tones. This first collection is ideal for children from newborn to age four. The brand plans to expand for other ages.

Kasia Pysiak is the person behind the Brooklyn, NY-based company, which takes its name from the soft, cuddly bunny (“zaikamoya” means “my bunny” in Russian). Some styles are appropriate for both girls and boys, and the soothing color palette is a favorite among parents, who wish the clothes came in adult sizes.


040214_CRTPost_GirlznDollz_LogoThe New Jersey-based company launches two new doll collections.

As a first generation teen emigrating from the Caribbean, Jessie Saint-Hubert has worked for over 15 years in the U.S. developing plush for well-known companies. Now, her lifelong passion for dolls inspired the launch her own business, GirlzNDollz™ –with her daughter, who shares Jessie’s passion for dolls and playing dress up. Each of the dolls emulates the best characteristics of their friends and family; they are soft, cuddly, diverse and loveable! And together, the mother-and-daughter duo helped create all the outfits and accessories.

040214_CRTPost_GirlznDollz_03GirlzNDollz launches with the introduction of  Lil’Totz™ and Just2Girlz™, dolls with sweet bios that allow girls to discover who they are and unleash the potential of who they can become. These unique and adorable collections allow for each girl’s own imagination and compassion to open up their world and teach them to accept one another as they are.

040214_CRTPost_GirlznDollz_04The GirlzNDollz Collection

The soft and cuddly rag dolls are based on real-life characters that all girls can identify with. Lil’Totz is a collection for ages 3+ while Just2Girlz is perfect for children 5+.  The collection’s size grows with the girls as they mature from toddlers to tweens –they’ll want to collect them, play with them and love them! Each doll collection also has a beautiful dollhouse just their size. The entire line meets all current CPSIA regulations and ASTM-F963 toy safety standards.

040214_CRTPost_GirlznDollz_06You’ll Love What We Stand For!

GirlzNDollz celebrates everything there is about being a girl! Empowerment starts at an early age, and the GirlzNDollz brand grows with your child as they learn through play about life’s unlimited possibilities. The company’s mantra is, “I am me!” emphasizing quality, value and uniqueness.

Available at online doll store


An all-new product line of safe, modern silicone accessories for kids

032614_Silikids_08Founded in 2006 by Stacey Feeley and Giuliana Schwab, Traverse City, MI-based Silikids the first mom-founded brand of products that are toxin- free, hypoallergenic and made entirely out of silicone. A pioneer in the children’s market, the company has just introduced an expanded line of innovative feeding products.

Our new offerings are a direct result of our talking with parents over the past year to create a cohesive line of stylish, functional and eco-friendly Silikids products they want and need.

New Silikids products now available in stores include Siliskin® Sippy 8oz., a  Siliskin® Top, Silimap, Silibib® and Siliskin® glasses.  A Siliskin® Bowl, Silispoons and Silibags (snack bags) will be available sometime in April/May.

New Silikids products include:

Silibib, with a new ergonomic design that allows for it to lie flat. The bib includes a hidden pocket that easily flips forward for use. Soft, comfortable for baby, hypoallergenic, easy to wipe off and dishwasher safe.

Siliskin® Bowl, ideal for young children starting solid foods. The sectioned bowl suggests proper portions of the four food groups.

Silispoon, designed to encourage independent eating habits, it features a textured handle and wide spatula style head to make it easy to scoop up food.

Silibags, translucent silicone reusable sandwich/snack bags that make it easy to see what is inside. Embedded closure keeps bag sealed shut.

The Silikids collection is available at specialty juvenile products stores nationwide including Giggle and online at, and at the newly redesigned

Tote bags with so much personality, you’ll want to get one just for the fun of it!

031814_CRTPost_CulverCutie_03Macon, GA-based Culver Cutie Boutique makes what owner/founder/designer Shelila Culver calls “Unique & Sassy” tutu bags –tote bags decorated with a darling dance-inspired look and roomy enough to fit any little ballerina’s dance shoes, a change of clothes and all her recital necessities, hair bits and pieces, water and other accessories while providing dancing divas with a show-stopping style at the studio.

Our tutu tote bags are a go-to essential for any young dancer and a favorite of celebrity ‘ballerina’ Suri Cruise, who was recently spotted with our black and hot pink tutu bag.”

031814_CRTPost_CulverCutie_02Made in the USA. Unique & Sassy Tutu Bags and Backpacks come in four different styles, all made from a durable poly/cotton blend fabric, with sturdy handles, ribbon accents, roomy pockets and Tulle tutu/reinforced bottoms. They make perfect one-of-a-kind gifts for birthdays, sleepovers, pageants or ballet/dance class. They are so unique and cute, I’d give them just for fun!

“Our multiple styles let you pick out the perfect tote that expresses her individual style,” Shelila says.

Available at retail stores across the country or directly from the Culver Cutie website at Boutique volume pricing is available; contact for details.


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