A mission to promote Spanish and foreign trade, develop products and services and conduct studies of interest to the childrenswear and childcare industries.

Introduced at Children’s Club/NY. While the Spring-Summer 2016 collections of over 500 children’s fashion brands were showcased at this must-see trade show, a list of prestigious children’s fashion brands from Spain – including BARCAROLA, BÓBOLI, CÓNDOR,  MAYORAL,  J.V.JOSE  VARON, PAZ  RODRIGUEZ  and TUC TUC- exhibited pure Spanish style as part of ASEPRI, the Spanish Association for Childhood Products that supports Spanish companies that manufacture children´s fashion and childcare products.

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Children’s fashion brands from Spain are international leaders known for offering the best design, quality and price ratio, especially in America. A 2014 ASEPRI study indicates that international sales have increased by 13%, a new record. For Spanish companies, optimism is high for 2016 and beyond, with forecasts showing an increase in the Spanish market sales of 3.3%, while global sales will grow by 5.1%.

Through ASEPRI, Spanish brand children’s fashion and childcare companies are breaking out in the following markets:  New York, Las Vegas, Texas, Mexico, Colombia, Peru, Chile, Singapore, Malaysia, Italy, United Kingdom, Germany and the list continues. With 25 years of experience, ASEPSI is the benchmark for the children’s fashion and childcare sectors in Spain.


Simply Chickie

081915_SimplyChickieClothing_03100% Organic Cotton Clothing for Funny Bones.

People are pushovers for clothes with cheeky sayings and cute graphics made from 100% certified organic. Especially for kids.

The Simply Chickie Creator, Gwendolyn, is a cancer survivor – a life event that inspires her every day to make people laugh. “We want to make everyone laugh because life is funny,” she says.

Funny, indeed. One day, Gwen leaves her boyfriend, finds out she’s pregnant and gets diagnosed with stage 2 breast cancer. Well, not in one day, but one day after another. At the age of 40 she says, life itself decided to slow her down. “I thought a lot about how my body felt, and how it got to feeling that way—what I put in my body and eventually what I put on my body. I paid attention to smells and food and everything coming in contact with my mouth and my skin. I paid attention to labels and discovered that the lovely soft cotton clothing I enjoyed hid a dirty secret. The cotton crop is one of the most polluting crops grown.”

081915_SimplyChickieClothing_01Soon after her cancer was treated successfully and her daughter Elizabeth was born, Gwen became a kids clothing entrepreneur and prints her funny thoughts on kids clothes. Simply Chickie clothing can be found online, Wholefoods in Rhode Island and boutiques around the 081915_SimplyChickieClothing_04country.


98% Angel

Made to last in the U.S.A.

California style. Founded in 1993 and based in Malibu, CA, 98% Angel® is a family owned manufacturer of children’s clothing that personifies the west coast’s casual, comfortable beach lifestyle. Malibu beach chic styles for boys and girls. Easy layering pieces designed for mix & match at reasonable price points.

“Our soft quality clothing is designed for comfort.”

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081215_98PercentAngel_LogoMade in the USA. After running a high-end children’s clothing store in Malibu for over 20 years, the 98% Angel family started manufacturing their own designs to fill a void in the market. “Our creative team designs with a sense of humor and imagination worthy of any child,” they say. “Our production team makes sure everything we sell fits the best, is made well, and of course will last well past when your child outgrows the items.”


Kardashian Kids

I’m just sayin’ …

The lovelies at The Rose Garden/NYC say, “The Holiday Collection is a Must See!”

Launched as a Babies R Us exclusive brand, then retailing at Nordstrom, now branching out to boutiques and independents, Kardashian Kids has also expanded from girls in sizes newborn to 5T to boys sizes newborn to 24 months. The still-value-priced line is also taking over Instagram accounts everywhere, just like Kardashian sisters do. Or can.

Everyday Style. Staple pieces with a twist… tutu skirts, camo pants, boho chic, harem pants, graphics-inspired prints in fresh color combos. Special details and fabrics that are soft enough for sensitive skin, yet affordable.


GrassHopper by Cozey7

Sun protection that comes from the warmth of the Colorado sun.

Colorado-based Cozey7, designer/manufacturer of the TrailHopper, is introducing the GrassHopper, a one-piece sunsuit that provides breathable, long-lasting UPF 50 protection that doesn’t deteriorate after repeated laundering.

“This summer we designed the GrassHopper to keep kiddos from getting sunburn without using the chemicals, which so many are allergic to,” Jill Winckler, Cozey7 founder, tells me. “The fabric we use is UPF50, made with a tight weave and crushed seashells. No chemical is added to the fabric. There’s nothing to wash off.”

With natural anti-microbial properties, the lightweight GrassHopper also keeps little ones cool and is quick drying. Reversible foot cuffs cover little toes while seated in backpacks and strollers, and hood covers exposed heads. Stuff sack and Camp USA carabiner included.


Pre-Order Now. Visit the Cozey7 booth PV2043 at the Outdoor Retailer Summer Market August 5-8, 2015 in Salt Lake City, Utah for a look-see at the new GrassHopper as well as the specialized protection of Cozey7’s other apparel, the TrailHopper and the Caribou.


Wyatt Lily NYC Collection

The popular Upper West Side boutique launches signature collection for summer. 

After the successful launch of Wyatt Lily NYC, New York’s children’s boutique that caters to the city’s most discerning mini-fashionistas, owner Rachel Uchitel is débuting the Wyatt Lily NYC collection, inspired by her three-year-old daughter. The boutique’s signature collection is playful with a dash of New York chic –just like its namesake.

“I’ve created the collection to be both whimsical and practical with a bit of an edge,” Rachel says. “Our clothing is meant to be fashionable- but it’s just as important that young children can play all day in all of our pieces, too.”


Sparkly star-accented tutu dresses, flowy tiered halter dresses ideal for warm summer days, breezy swing tops, tees with cheeky sayings, and stylish harem pants round out the playground-friendly collection. Soft t-shirts and tanks declaring, “Queen of New York” and “Star” in a rainbow of glitter color choices complement the gold star-accented skirts, available in summery lavender, teal and pink hues.

Sizes range from 6 months to 6T; select custom styles are now available up to size 12. Other custom tees and dresses are also available through a free personal shopping service, which Rachel encourages all customers to experience: decerning help choosing and creating the best gift or outfit the store has to offer.

072215_CRTPost_WyattLily_StorefrontSince opening in December 2013, Wyatt Lily NYC has quickly become a shopping destination for parents nationwide looking for the best children’s brands curated by Rachel –with help from three-year-old, Wyatt Lily herself. She says, “As a mother, I want Wyatt to be as creative and carefree as she can be.”

Rachel’s keen eye for micro-fashion has led to numerous accolades for the boutique, including 2015’s Best of Manhattan Award for Children’s Clothing Store and Best Kids’ Birthday Presents in New York Magazine’s Best of New York issue this year. Located at 290 Columbus Avenue near 74th Street in Manhattan, Wyatt Lily NYC also ships to customers worldwide from WyattLily.com.

072215_CRTPost_WyattLily_03Visit Wyatt Lily NYC booth #418 at KidShow Las Vegas August 17-19 to see the signature collection, which is available online and at select boutiques nationwide.

Important Info – Recalled Products for Children

Recalled toys, sports equipment and furniture for infants and children cause thousands of injuries, even death.

Has This Ever Happened to You?

  • Maria searches a swap meet for the perfect stroller for her baby due in a couple of weeks. When she settles on one to purchase, she has no idea that this particular stroller is on a Consumer Products Safety Commission (CPSC) list of recalled products known to cause injury and deaths.
  • To help save money, Dylan’s family and friends give the mother-to-be used baby items that they had purchased for their own children back in the day.

These are common ways baby care items, clothing and accessories are recycled through a network of thoughtful people who are trying to help, but often don’t realize that the toys, sports equipment and furniture they’re re-gifting are frequently recalled products.

Now, in an effort to keep children and babies from the increased danger of recalled items, Safe Kids California (SKC) is launching a program to educate the public about the danger of unknowingly purchasing or accepting products that have been recalled. The campaign’s centerpiece of public service announcements, or PSAs, recorded in English and Spanish showcase important safety messages about recalled items. While many items are safe, it is important that parents check the CPSC list when accepting new or used items.

“When we discovered that almost 30 percent of recalls in 2012 were children’s products, and that there were 230,000 emergency visits to the ER involving injuries from nursery items and toys, we knew that we had to take action,” says Iana Simeonov, project director from the Public Health Institute. “Our goal was to demystify and contextualize the process of children’s product recalls for consumers while making the information more accessible to English and Spanish speaking parents.”

Watch Here. The Wheels Make the World Go Round PSA highlights strollers and outdoor sports equipment, which are among the most frequently recalled products that can be recycled without warning through swap meets, garage sales, second-hand stores and among friends and family.

The Baby’s Day PSA uses a clever crib mobile visual to help parents understand that products for infants and toddlers are recalled more frequently than other products. To learn more, visit http://www.safekidscalifornia.org/recalls.

In addition to the new PSAs, the project includes a mobile-optimized Safe Kids California website, a Twitter stream of recalls and a “widget” that notifies users of important recalls directly from the CPSC in real time.

“SKC has the bandwidth to reach hundreds of thousands of parents,” Iana says. “With its help, we will roll out the content to Safe Kids coalitions and partner agencies in California and across the country.”

About the Children’s Product Recall Project
Safe Kids California is part of the Safe Kids Worldwide global network dedicated to keeping kids safe from preventable childhood injury – the number one cause of death among children ages one to 19. Funded by the Public Health Institute in Oakland, CA, the fiscal agency is the Folsom Cordova Community Partnership (FCCP), dedicated to enhancing the education, health and well-being of the children, youth, and adults of the community. For more information, contact Iana Simeonov at 415-341-5035.