Wyatt Lily NYC Collection

The popular Upper West Side boutique launches signature collection for summer. 

After the successful launch of Wyatt Lily NYC, New York’s children’s boutique that caters to the city’s most discerning mini-fashionistas, owner Rachel Uchitel is débuting the Wyatt Lily NYC collection, inspired by her three-year-old daughter. The boutique’s signature collection is playful with a dash of New York chic –just like its namesake.

“I’ve created the collection to be both whimsical and practical with a bit of an edge,” Rachel says. “Our clothing is meant to be fashionable- but it’s just as important that young children can play all day in all of our pieces, too.”


Sparkly star-accented tutu dresses, flowy tiered halter dresses ideal for warm summer days, breezy swing tops, tees with cheeky sayings, and stylish harem pants round out the playground-friendly collection. Soft t-shirts and tanks declaring, “Queen of New York” and “Star” in a rainbow of glitter color choices complement the gold star-accented skirts, available in summery lavender, teal and pink hues.

Sizes range from 6 months to 6T; select custom styles are now available up to size 12. Other custom tees and dresses are also available through a free personal shopping service, which Rachel encourages all customers to experience: decerning help choosing and creating the best gift or outfit the store has to offer.

072215_CRTPost_WyattLily_StorefrontSince opening in December 2013, Wyatt Lily NYC has quickly become a shopping destination for parents nationwide looking for the best children’s brands curated by Rachel –with help from three-year-old, Wyatt Lily herself. She says, “As a mother, I want Wyatt to be as creative and carefree as she can be.”

Rachel’s keen eye for micro-fashion has led to numerous accolades for the boutique, including 2015’s Best of Manhattan Award for Children’s Clothing Store and Best Kids’ Birthday Presents in New York Magazine’s Best of New York issue this year. Located at 290 Columbus Avenue near 74th Street in Manhattan, Wyatt Lily NYC also ships to customers worldwide from WyattLily.com.

072215_CRTPost_WyattLily_03Visit Wyatt Lily NYC booth #418 at KidShow Las Vegas August 17-19 to see the signature collection, which is available online and at select boutiques nationwide.

Important Info – Recalled Products for Children

Recalled toys, sports equipment and furniture for infants and children cause thousands of injuries, even death.

Has This Ever Happened to You?

  • Maria searches a swap meet for the perfect stroller for her baby due in a couple of weeks. When she settles on one to purchase, she has no idea that this particular stroller is on a Consumer Products Safety Commission (CPSC) list of recalled products known to cause injury and deaths.
  • To help save money, Dylan’s family and friends give the mother-to-be used baby items that they had purchased for their own children back in the day.

These are common ways baby care items, clothing and accessories are recycled through a network of thoughtful people who are trying to help, but often don’t realize that the toys, sports equipment and furniture they’re re-gifting are frequently recalled products.

Now, in an effort to keep children and babies from the increased danger of recalled items, Safe Kids California (SKC) is launching a program to educate the public about the danger of unknowingly purchasing or accepting products that have been recalled. The campaign’s centerpiece of public service announcements, or PSAs, recorded in English and Spanish showcase important safety messages about recalled items. While many items are safe, it is important that parents check the CPSC list when accepting new or used items.

“When we discovered that almost 30 percent of recalls in 2012 were children’s products, and that there were 230,000 emergency visits to the ER involving injuries from nursery items and toys, we knew that we had to take action,” says Iana Simeonov, project director from the Public Health Institute. “Our goal was to demystify and contextualize the process of children’s product recalls for consumers while making the information more accessible to English and Spanish speaking parents.”

Watch Here. The Wheels Make the World Go Round PSA highlights strollers and outdoor sports equipment, which are among the most frequently recalled products that can be recycled without warning through swap meets, garage sales, second-hand stores and among friends and family.

The Baby’s Day PSA uses a clever crib mobile visual to help parents understand that products for infants and toddlers are recalled more frequently than other products. To learn more, visit http://www.safekidscalifornia.org/recalls.

In addition to the new PSAs, the project includes a mobile-optimized Safe Kids California website, a Twitter stream of recalls and a “widget” that notifies users of important recalls directly from the CPSC in real time.

“SKC has the bandwidth to reach hundreds of thousands of parents,” Iana says. “With its help, we will roll out the content to Safe Kids coalitions and partner agencies in California and across the country.”

About the Children’s Product Recall Project
Safe Kids California is part of the Safe Kids Worldwide global network dedicated to keeping kids safe from preventable childhood injury – the number one cause of death among children ages one to 19. Funded by the Public Health Institute in Oakland, CA, the fiscal agency is the Folsom Cordova Community Partnership (FCCP), dedicated to enhancing the education, health and well-being of the children, youth, and adults of the community. For more information, contact Iana Simeonov at 415-341-5035.



Official Band Merchandise for Babies & Kids.


Are your kids ready for the festival season? The music festival season is in full swing again – wonderful weather, enjoying the greatest music and rocking until your feet hurt. Why not take to the road with your Littlerocker in the coolest festival outfit?

Who wouldn’t want to rock together? Music loving parents everywhere are taking their kids with them to musical events like rock and folk festivals, outdoor concerts and more. From SPAC (Saratoga Performing Arts Center) in New York to the Gorge Amphitheatre in Washington State, more children are going along to festivals these days, and festivals are starting to organize special activities for the real Littlerockers. Just remember that music at festivals is sometimes much too loud, especially for children, so have your kids wear ear protection.

The perfect festival outfit for Littlerockers. Music festivals are also all about festival outfits. Littlerockstore is the ultimate official band merchandise web store for babies and kids featuring great stars like Johnny Cash, The Beatles, KISS, AC/DC and many, many more. With over 40 different designs for band t-shirts, duo rocksets for kids and parents, rompers, pajamas, sweaters, accessories and even little dresses for the smallest rock chicks, Littlerockstore has a total online apparel collection for 70 different bands –which can be conveniently searched by band (we like that!).

“We bring music to the kids.” Littlerockstore represents a unique online shopping experience, one that the company finds keeps their customers coming back for more. Littlerockstore offers a 100% satisfaction guarantee on their products and service:

  • Convenient online shopping experience 24/7/365
  • Exclusively certified quality products
  • Fast, easy ordering plus same day shipping when order is complete
  • Advanced, secure payment procedure
  • 30-day return policy
  • Unique gift-wrapping available
  • Personal customer service with 24-hour personal response
  • International ordering in a variety of countries

Littlerocktore plans to expand the range of apparel options in the coming months with all sorts of must-have items for your Littlerocker!



Every doll needs a crown, doesn’t she?

DollBaby is a young accessories company that creates whimsical crowns, headbands, cuffs and sashes for little ladies. “The collections are created to encourage a positive self-image and embrace her unique charm,” they say.

The pretty accessories are designed with understated simplicity yet stand out with vintage flair, perfect for flower girl attire, other special events and –let’s face it- photo shoots, selfies with her friends, special dates with Dad –you name it!

With names like Crown of Glory (the company’s favorite), ‘Breath of Air, Crown of the Year and Sweet to the Soul, it’s easy to see why little girls love to dress up in DollBaby accessories.


Retailers, take note. Right now, the company is looking for a few fabulous stores that are interested in stocking DollBaby accessories. Wholesale inquiries please contact one of DollBaby’s sales representatives:
Midwest: Lisa Tompkins – lisa@treehouseoffashion.com
South: Jennifer Rush Showroom – jrushkids@aol.com
West: Stephenie Higgins – stephenie@bowandarrowshowroom.com

WallCandy Arts and Wallies

Two beautiful and innovative brands, complimenting each other and most importantly, offering loyal customers hundreds more options for home décor.

WallCandy Arts joins forces with Wallies as the newest division of The McCall Pattern Company.


WallCandy Arts  began in 2003 with the purpose of offering parents a stylish, high-end solution for decorating their children’s walls.  Over time, the company grew beyond regular decals to include patented peel and stick chalkboards, as well as whiteboard decals and an array of edgy and sweet temporary wallpapers.


Wallies began in the late 1990’s, and was purchased by The McCall Pattern Company in 1998. Wallies offers well-priced decorative peel and stick wall decal ideas for every room in the house. Peel and Stick chalkboard and dry erase have also become a large part of Wallies’offerings.

Together, both brands will continue to honor McCall’s tradition of DIY products that are beautiful, inspirational and functional. The two brands will be introducing many new designs in the weeks and months to come.


Lazy Francis

With a whole new look, this luxury British kid’s fashion brand prides itself on personal attention to every detail and total quality control.

In the past two years, Lazy Francis has grown from creating stylish clothes and accessories for little girls to designing glamorous, luxurious couture fashion for both girls and boys from one to teenage years. The brand also designs matching outfits for Moms.

The bright, catchy bunny with butterfly wings that gives Lazy Francis its name and story will always stay the brand’s mascot and define the philosophy and values. Now that Lazy Francis has grown up, the new logo reflects the brand’s new style.

  • Created for mums who want their children to look trendy and original, and their whole family matching their style on the special occasions to share with the world their special family bond
  • Inspired by children who are real personalities from the moment they are born and their incredible stylish mums, who value the importance of “standing out from the crowd” from the early childhood
  • Helping kids to understand the value of their clothing and design, making them fall in love with not just a “wow silky dress” but also teaching them to choose the best and most suitable for them among the wide offering available on the market

“Growing up takes a lot of changing and developing the personality and individuality whether you are a child or a brand.”

Made 100% in Europe. At Lazy Francis’s boutique, you can discover the most beautiful unique designer kids clothes and accessories. Here both mothers and daughters will find everything they need to create their own inimitable style for every day and special occasions. Be confident that new looks will look just like in the pictures, with the highest quality guaranteed as every item is from gorgeous fabrics made by the best European manufacturers.

SS16 Collection – Tales of 1,001 Nights

Enter the fascinating and wonderful world of Shahrazad’s Arabian tales … magical combinations of elegant silks and soft real leather, delicious colors and unique silhouettes. Complete the look with hand-made shoes and accessories.

Fabrics & Details

  • Pure raw silk that doesn’t get creased and keeps its shape no matter what
  • Real natural grain leather made in Italy combined with raw silk for girls and boys
  • Unique design silks embroidered in France
  • Exquisite lace
  • 3D cotton shirring
  • Hand-made silk flower decorations
  • Multi colored real pearls stitched on by hand
  • Only natural viscose linings

Styles & Silhouettes

  • Mixture of classic details and sophisticated elements with glamorous street style
  • Creative lengths and shapes of the dresses
  • Originally shaped hand-stitched lace underskirts
  • Unique style and unusual color combinations

Shoes & Accessories

  • Matching hats and hair accessories crafted and decorated by hand
  • Hand-made real leather shoes designed by Lazy Francis and made in collaboration with INCH2

Family Style. Families have special bonds and ever-changing relationship dynamics. Matching styles for brothers and sisters along join the Mini Me family of Lazy Francis outfits that brought together mothers and daughters. And now dad can join in the family style, too by adding a matching bow tie to their outfit.


Mac & Mia

Style & Soul, Delivered.

Mac & Mia is new and totally parent-friendly way to buy clothes for your children. Marketed as an online, custom clothing boutique for kids, the company has a team of personal stylists that act as personal shoppers for parents, creating entire ensembles and looks for newborns to kids up to six years.

060315_CRTPost_MacMia_homepageParents create a style profile for each child and then they receive a package of hand-picked clothes and accessories. Keep the fashion with a passion, and send the rest back, at no cost to you.

All clothing is “consciously crafted by artisans and brands that stand for social and environmental responsibility,” including Made in the USA, recycled, handmade and organic selections, made in safe working conditions with an honest wage, or the proceeds are reinvested in the local community.

No Membership Fee. There’s no obligation to buy. Boutique pricing is similar to high-end retailers. Request a new box of treasures whenever you (or your child) is ready.


Founder Marie Tillman and mother of five is inspired by things that are important to her: family, friends, love and a giving heart- as she’s created the concept behind Mac & Mia. She says, “Like all parents, I’ve always wanted to make the world a better place for my children. I want them to grow up feeling grounded in the universe, appreciating the simple things in life.”

Mac & Mia is a way for kids themselves to feel more connected to the story behind the merchandise they buy, choosing beautiful clothing that expresses their personalities.